2019/20 Undergraduate Module Catalogue
LUBS3840 European Business
10 creditsClass Size: 60
Module manager: Prof. L. Jeremy Clegg
Taught: Semester 1 View Timetable
Year running 2019/20
This module is not approved as a discovery module
Module summaryThis module takes international business principles and theory and applies them to regional economic integration (REI). This module is original in the sense that there is no other module taught anywhere in the world that takes this approach. The special case of the European Union is chosen as the module leader is a Jean Monnet chairholder. The European Union is the foremost example of regional economic integration in the world, and so therefore the principles at work here have particular power and application worldwide. The module covers how to analyse the challenges facing the EU and its member states, and issues for EU and non-EU businesses (welfare, growth, sovereignty, etc). It covers the purpose and background of the European Union; basic chronology of EU development; setting the scene of Europe in the world economy; current challenges facing the EU and its member states; issues for EU and non-EU businesses. The module sets out the analytical tools of regional integration theory and international business theory, to understand the founding principles of regional integration, and types of REI, and how these relate to the grand challenges for integration identified in the module. Knowledge covers: founding principles of regional integration; classification of REI types; detailed EU chronology; the Single European Market; the European business environment.
ObjectivesThis module aims to give students knowledge of the theoretical principles of regional economic integration and its interaction with international business theory. It seeks to use the context of the European Union (EU) to convey how key developments in the European economy can be analysed using the dual lenses of integration and international business theory. A central objective is to show how the EU is relevant to business, through focusing on the implications of these developments for the European business strategy of firms (both European and foreign-owned), and for the international business strategy of European firms.
Upon completion of this module students will be able to interpret and outline:
- the European Union’s (EU) business dimension and its place in the world system of international business
- the motives for regional economic integration (REI) and its processes as applied to the EU and other parts of the world
- how REI theory interacts with International Business theory and how policy associated with REI interacts with private sector firms
Upon completion of this module students will be able to:
- Identify and apply general skills for employability, including those relevant to research, verbal presentation and group interactions
- Apply critical thinking and a critical awareness to different views on the European Union
- Articulate, weigh up and comment on the controversies raised by the European Union and regional integration
(1) Introduction to European Business; (2) integrating Europe; (3) Firm Strategies in an Integrated Europe; (4) Business in the Wider Europe; (5) the EU and the Rise of the Emerging Economies (6) Europe in the Global Economy; (7) EU Industrial Policies; (8) FDI and the EU: Sector and Country Analyses; (9) European Monetary Issues; (10) European Integration – Industry Analyses; (11) Revision Lecture
The module includes special (additional) lectures by prominent external speakers. Those under discussion include a talk by the leader of the Conservative MEPs, and a talk by a former director in the (British) Government Economic Service on the subject of the EU. A senior serving European Commission Official and former advisor to President Barroso, may also be approached.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||73.00|
|Total Contact hours||27.00|
|Total hours (100hr per 10 credits)||100.00|
Private study- Case study/seminar preparation: 10 hours
- Background reading: 20 hours
- Individual research and assignment preparation: 45 hours.
Opportunities for Formative Feedback- Formative feedback will be provided to students in seminar class discussions and as they work through practical exercises to test their understanding of module material.
- Summative feedback will be given to students following the mid-term case study examination.
- Seminar exercises will be in the form of specially-written case studies.
- Students can also obtain feedback on a one-to-one basis from the module leader and class tutor outside the class setting.
- To assist with exam preparation the class will be given the opportunity to attempt practice essays of an exam type from a specimen exam paper.
- Students will be encouraged to discuss the answers to these practice questions with the module leader and class tutor in the final lecture of the module.
Methods of assessment
|Exam type||Exam duration||% of formal assessment|
|Standard exam (closed essays, MCQs etc)||2 hr 00 mins||100.00|
|Total percentage (Assessment Exams)||100.00|
The resit for this module will be 100% by 2 hour examination.
Reading listThe reading list is available from the Library website
Last updated: 12/12/2018 10:48:53
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