2019/20 Taught Postgraduate Module Catalogue
LUBS5402M Consumer Behaviour
15 creditsClass Size: 350
Module manager: Yeyi Liu
Email: busyli@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2019/20
Module replaces
LUBS 5400M Consumer Behaviour and Mass CommunicationsThis module is not approved as an Elective
Objectives
This module aims to provide an insight into consumer behaviour from cognitive, social and cultural theoretical perspectives, and show how these consumption theories and principles can be adopted to achieve marketing success.Learning outcomes
Upon completion of this module students will be able to critically evaluate:
- consumer consumption from different theoretical perspectives
- key issues in consumer studies domain
- how consumption behaviour relates to marketing management and analyse consumer behaviour using a range of frameworks and concepts
- company marketing practices from consumer behaviour perspective
Skills outcomes
Upon completion of this module students will be able to:
Subject specific
- Apply knowledge of the discipline to make recommendations to improve marketing strategies and practice
- Develop a detailed analytical profile of consumers and consumption in a given market context
- Critically appraise business activities and present logical arguments
- Identify how cognitive, social, cultural and situational factors have influenced their own consumption
Syllabus
Indicative content
1. Welcome to the fascinating world of consumers
2. Motivation
3. Perception, learning and memory
4. Attitude
5. Consumer identity
6. Consumer decision making
7. Reference group and family
8. Culture and consumer behaviour
9. Consumer behaviour research
10. New times and new consumer
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lecture | 10 | 2.00 | 20.00 |
Seminar | 10 | 1.00 | 10.00 |
Private study hours | 120.00 | ||
Total Contact hours | 30.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
4 hours reading per lecture8 hours preparation per seminar
Opportunities for Formative Feedback
Formative assessment on presentationMethods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Assignment | 3,000 words | 100.00 |
Total percentage (Assessment Coursework) | 100.00 |
The resit for this module will be 100% by 3,000 words coursework
Reading list
The reading list is available from the Library websiteLast updated: 12/12/2018 10:48:53
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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