2019/20 Taught Postgraduate Module Catalogue

LUBS5488M Company Marketing Project

15 creditsClass Size: 230

Module manager: Sally Chan
Email: ssyc@lubs.leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2019/20

Objectives

This module aims to develop students’ understanding of the workings of a marketing consultancy and the skills to apply a range of relevant marketing concepts and techniques to a problem faced by a client organisation and make realistic recommendations on how the problems should be addressed.

Learning outcomes
Upon completion of this module students will be able to :
- Critically evaluate and review the practice of a marketing consultancy and develop market awareness of a particular market / sector
- Identify and assess relevant marketing tools, concepts and techniques and apply these to the analysis of the client business

Skills outcomes
Upon completion of this module students will be able to :
Transferable
- Work as an effective team player
- Reflect on individual efforts and manage team targets
- Select and apply relevant academic models and frameworks to support insightful analysis
- Present coherently and confidently to a variety of audiences

Subject specific
- Develop an ethical, workable research plan to address company information gaps
- Articulate findings to the client in a written report and professional poster presentation

Syllabus

Indicative content
Introduction to the module & client company, project essentials and assessment
The practice of a marketing consultancy
Market awareness of particular markets / sectors
Visits to client premises may also built into the module (suject to client approval)

Teaching methods

Delivery type	Number	Length hours	Student hours
Group Project	1	6.00	6.00
Lecture	7	2.00	14.00
Private study hours			130.00
Total Contact hours			20.00
Total hours (100hr per 10 credits)			150.00

Private study

- A large element of the module is driven by the student groups who must allocate tasks and manage their workload accordingly.
- Private study is required to search for academic and practical information and write a report of significance to the managing marketing practitioner.

Opportunities for Formative Feedback

An interim report is submitted by each group and lecturer feedback is provided to enhance the value associated with the students' final project.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project/Project/Dissertation	Interim Report 2,000 words	20.00
Group Project/Project/Dissertation	Final Report 6,000 words	80.00
Total percentage (Assessment Coursework)		100.00

The resit for this module will be 100% by 3,000 words coursework.

Reading list

The reading list is available from the Library website

Last updated: 12/12/2018 10:48:53

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