2019/20 Taught Postgraduate Module Catalogue

LUBS5492M Professional Skills and Employability

15 creditsClass Size: 210

Module manager: Nicky Kinsey
Email: n.kinsey@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2019/20

This module is not approved as an Elective

Objectives

The module aims to develop and assess students’ academic, professional and employability skills and to develop personal development planning techniques.

Learning outcomes
Upon completion of the module students will be able to :
- Assess marketing communications careers
- Summarise how to compete effectively in an international job market
- Critically evaluate academic theories

Skills outcomes
Upon completion of this module students will be able to:
- Identify and set personal objectives for academic and career development
- Reflect on their learning and the development of their professional and employability skills
- Produce a professional CV and LinkedIn profile
- Practice and develop their ability to perform successfully in company interviews and assessments
- Work as an effective team player
- Apply academic theories and present reasoned and logical arguments
- Formulate and deliver a professional presentation
- Compose documents and communications with advanced academic writing skills

Syllabus

This is an outline of the indicative content:
- Introduction to the module – professional and employability skills.
- Team roles and dynamics, developing an effective team.
- Academic writing skills for taught masters – writing an academic essay.
- How to deliver a successful presentation.
- Reflecting and reviewing your personal professional development.
- An insight into the professions - guest speakers from the marketing industry.
- Your personal marketing strategy – creating a professional CV and on line profile.
- Preparing for employer interviews and assessments.

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	10	2.00	20.00
Lecture	10	1.00	10.00
Private study hours			120.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			150.00

Private study

Preparation for seminars and individual meetings.
Contribution to group seminars.
Completion of and performance in assessed coursework.
Completion of personal development plan and reflective skills audit.

Opportunities for Formative Feedback

Attendance will be expected at every session. The seminar teaching format also ensures ample opportunity for discussion and testing student comprehension and progress. Also opportunity for individual meetings.
Informal feedback during seminars and individual meetings.
- 2 pieces of assessed written work to be returned to students with feedback.
- Immediate feedback on presentation skills and interview skills.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	2,000 word essay on marketing related topic	20.00
Presentation	Video CV focused on a particular role and industry	40.00
Reflective log	3,000 word reflective skills journal	40.00
Total percentage (Assessment Coursework)		100.00

The resit for this module will be 100% by 2,000 words literature review.

Reading list

The reading list is available from the Library website

Last updated: 24/07/2019

Disclaimer

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• Undergraduate module catalogue
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