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2019/20 Taught Postgraduate Module Catalogue

LUBS5539M New Venture Creation

30 creditsClass Size: 250

Module manager: Dr Stephen King

Taught: Semesters 1 & 2 View Timetable

Year running 2019/20

Module replaces

LUBS5532M and LUBS5538M

This module is not approved as an Elective

Module summary

This module will introduce you to the concepts of entrepreneurship, enterprise, start-up and growth. Your learning will be supported through interactive workshops, case studies and reflective exercises though which you will have the opportunity to consider your own entrepreneurial potential. The module will enable you to explore new venture creation in detail using an advanced methodology that takes you from your initial idea, through detailed market research, to designing and testing your new venture.


On completion of this module, students will have an understanding of entrepreneurship and venture enterprise creation and development. Specifically, students will be able to:
- Comprehend and critically evaluate theories and practice of enterprise and entrepreneurship
- Confidently engage in entrepreneurial activity (in their own enterprise or in other places of work) resulting in the creation of economic and/or social value
- Demonstrate an awareness of different ethical, social and sustainable approaches to enterprise.
- Confidently engage in appropriate research methods to support their individual and group research

Learning outcomes
This module will allow students to explore entrepreneurship in the context of new venture creation. In addition, students will understand their own skills and attributes in these areas. Graduates of this module will:
1. Demonstrate in-depth critical knowledge of enterprise & entrepreneurship theories and concepts using techniques relevant to the discipline
2. Apply and critically evaluate theory and practice of enterprise and entrepreneurship
3. Take a proactive and self-reflective role in both an individual and a group setting
4. Demonstrate the application of project management skills in the execution of individual and group tasks
5. Creatively formulate, evaluate and communicate ideas to peers, tutors and others
6. Critically evaluate the potential of business activities to positively or negatively impact society
7. Demonstrate the application of ethics and research methodology needed to conduct primary research

Skills outcomes
Development of understanding of personal and entrepreneurial skills, commercial (business/customer) awareness, self-management, problem solving, team working and communications skills.


Students will learn how new ventures are created from idea creation and opportunity development through to launching a business. Working in teams, students will have the opportunity to put their knowledge into practice, as they work through Customer and Market Research, creating a Minimum Viable Product, and analysing the risks in the start-up process.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment14.004.00
Group learning14.004.00
Private study hours240.00
Total Contact hours60.00
Total hours (100hr per 10 credits)300.00

Private study

Students will be expected to read the academic literature, newspapers and online media relating to entrepreneurship and enterprise. (20 x 3 hours reading in preparation for workshops [60])
Student groups will also prepare individual and group assessments (150 hours).
Throughout both semesters, students will be required to keep an online (MINERVA) reflective blog). (20 x 1.5 hours [30])

Opportunities for Formative Feedback

Feedback will be available through the workshops and drop-in sessions, as well as a written formative assessment of an essay given to students during semester 1 to help them developed their skills going forward. Students will also receive formative feedback on a group pitch that will help them to develop these skills in preparation for their group assessment in semester 2.

Methods of assessment

Assessment typeNotes% of formal assessment
Report4,000 word individual report70.00
Oral Presentation15 minute group new venture pitch30.00
Total percentage (Assessment Coursework)100.00

Resit is by 4,000 word report for 100% of the module mark

Reading list

The reading list is available from the Library website

Last updated: 02/09/2019


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