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2009/10 Undergraduate Module Catalogue
CSER2202 Commercial Awareness for Employment and Business Start Up 1
10 creditsClass Size: 30
Module manager: Becky Clark
Email: r.j.clark@leeds.ac.uk
Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable
Year running 2009/10
Pre-requisite qualifications
This module is available to all students except LUBS level 3 students who should choose CSER2203This module is mutually exclusive with
| LUBS2385 | Enterprise in Action for Scientists and Engineers |
This module is approved as an Elective
Module summary
This elective level 2 module will support students in the development of their Commercial Awareness through an exploration of skills and concepts that will equip them to prepare to start a business and/or to demonstrate their Commercial Awareness to a potential employer.Objectives
On completion of this modules students should have:- gained an understanding about the skills that underpin entrepreneurship and commercial awareness;
- developed knowledge of the key factors to be addressed when starting up and running a business;
- gained an understanding of the purpose of and critical success factors in the development and presentation of a business plan;
- analysed and reflected on individual entrepreneurship skills;
- developed an action plan for personal development to increase Commercial Awareness that can be applied in a range of settings from business start-up to graduate employment.
Syllabus
- How is Commercial Awareness defined by key graduate recruiters
- What is entrepreneurship
- What are the skills required to be an effective entrepreneur? (How) do they compare to those required to demonstrate
- Commercial Awareness
- Networking who can support you.
- Market research why and how.
- Marketing with particular emphasis on branding
- Finance how to get it and manage it
- Constructing a Business Plan
- Presenting a Business Pitch
- Action planning with smart goals.
The syllabus will be supported by the development of a theoretical business idea (a group project). This will be used as a model to explore many of the concepts introduced (as listed above). In addition there will be an underpinning theme of review and reflection on individual skills and motivations
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Independent Learning | 19 | 1.00 | 19.00 |
| Group learning | 8 | 1.00 | 8.00 |
| Seminar | 9 | 2.00 | 18.00 |
| Private study hours | 55.00 | ||
| Total Contact hours | 45.00 | ||
| Total hours (100hr per 10 credits) | 100.00 | ||
Opportunities for Formative Feedback
- Attendance will be expected at every session- Regular action planning will help monitor individuals progress.
Methods of assessment
Coursework
| Assessment type | Notes | % of formal assessment |
| Report | 2,000 words | 45.00 |
| Oral Presentation | 10 minute group pitch | 30.00 |
| Reflective log | 1,000 words | 25.00 |
| Total percentage (Assessment Coursework) | 100.00 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 19/08/2010
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- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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