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2009/10 Undergraduate Module Catalogue

CSER2203 Commercial Awareness for Employment and Business Start Up 1

10 creditsClass Size: 30

Module manager: Ingrid Bale
Email: i.p.bale@leeds.ac.uk

Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable

Year running 2009/10

Pre-requisite qualifications

This module is for LUBS level 3 single honours and LUBS level 3 joint honours students only. All other students should choose CSER2202l.

This module is mutually exclusive with

LUBS2385

Enterprise in Action for Scientists and Engineers

This module is approved as an Elective

Module summary

This elective level 2 module will support students in the development of their Commercial Awareness through an exploration of skills and concepts that will equip them to prepare to start a business and/or to demonstrate their Commercial Awareness to a potential employer.

Objectives

On completion of this modules students should have:

- gained an understanding about the skills that underpin entrepreneurship and commercial awareness;
- developed knowledge of the key factors to be addressed when starting up and running a business;
- gained an understanding of the purpose of and critical success factors in the development and presentation of a business plan;
- analysed and reflected on individual entrepreneurship skills;
- developed an action plan for personal development to increase Commercial Awareness that can be applied in a range of settings from business start-up to graduate employment.

Syllabus

How is Commercial Awareness defined by key graduate recruiters
What is entrepreneurship
What are the skills required to be an effective entrepreneur? (How) do they compare to those required to demonstrate Commercial Awareness
Networking who can support you.
Market research why and how.
Marketing with particular emphasis on branding
Finance how to get it and manage it.
Constructing a Business Plan
Presenting a Business Pitch
Action planning with smart goals

The syllabus will be supported by the development of a theoretical business idea (a group project). This will be used as a model to explore many of the concepts introduced (as listed above). In addition there will be an underpinning theme of review and reflection on individual skills and motivations

Teaching methods

Delivery type	Number	Length hours	Student hours
Independent Learning	19	1.00	19.00
Group learning	8	1.00	8.00
Seminar	9	2.00	18.00
Private study hours			55.00
Total Contact hours			45.00
Total hours (100hr per 10 credits)			100.00

Opportunities for Formative Feedback

Attendance will be expected at every session. Regular action planning will help monitor individuals progress

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	3,000	70.00
Oral Presentation	10 minute group pitch	30.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 28/07/2010

Disclaimer

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