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2019/20 Undergraduate Module Catalogue

LUBS1000 Innovation and Creativity in Business

10 creditsClass Size: 150

Module manager: Stefania Romano

Taught: Semester 2 View Timetable

Year running 2019/20

This module is mutually exclusive with

LLLC0118Innovation and Enterprise

This module is approved as a discovery module

Module summary

Are you interested in how ideas are developed and how creativity operates? Whether you want a theory based understanding, or have a real desire to become more creative and innovative, this module is for you. It will give you an opportunity to look at and develop your own skills. It should help you organise your ideas and approach activities in an effective way. As part of any organisation, (student house, social situations, voluntary activities, scout group, nightline, University Union committee, small and large enterprises) understanding these issues can be really helpful.


This module aims to provide students with the opportunity to discover how ideas are developed, how creativity operates and an understanding of Innovation and Creativity theories within a business context.
The module aims to enable students to enhance their employment prospects in the workplace by providing them with an understanding of the sought after traits of creativity and innovation and how to express them.

Learning outcomes
Upon completion of this module students will be able to identify and outline:
- the key characteristics of creativity and innovation in a variety of small business and generic contexts
- their own skills and attributes in these areas and recognise how groups develop and respond to these attributes

Skills outcomes
Upon completion of this module students will be able to:
- identify personal skills and attributes
- present information as part of a group
- contribute to group projects


The general outline of the syllabus is included below; these sessions make up the workshop portion of the module, with the talks from guest speakers making up the lectures section.

Workshops (Description)

- Introduction (Defining creativity and innovation)
- Creativity and innovation in organisations (Case studies - Google, IBM, Semco)
- Creative thinking techniques (Different techniques (Brainstorming, 6 hats, morphological analysis))
- Innovation and intraprenuership (Implementing changes and moving forward within a business)
- Planning exercise (Group planning and preparation)
- Case study - Proctor and Gamble (Context case study - designing sleeping bags)
- Styles of thought (Exploring conceptual spaces)
- Group project (Presentation and assessment)
- AI - computer creativity (Are machines creative?)
- Value of creativity (What does creativity mean to businesses?)

Teaching methods

Delivery typeNumberLength hoursStudent hours
Guest lecture22.004.00
Private study hours78.00
Total Contact hours22.00
Total hours (100hr per 10 credits)100.00

Private study

Students must attend the class workshops and complete a reflective statement about their learning after each session on-line.

Opportunities for Formative Feedback

- Attendance will be expected at every session, and non-attendance without good reason followed up.
- Issues will be addressed during the interactive workshop sessions.

Methods of assessment

Assessment typeNotes% of formal assessment
Project(Individual) 1,500 words excluding references70.00
Group ProjectEach group will present a summary of their new innovation or idea.30.00
Total percentage (Assessment Coursework)100.00

The group project is designed to help level 1 students develop their research skills. The resit for this module will be 100% by 2 hour examination.

Reading list

The reading list is available from the Library website

Last updated: 07/08/2019


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