2019/20 Taught Postgraduate Module Catalogue

LUBS5478M Global Distribution and Supply Chains

15 creditsClass Size: 280

Module manager: Dr Zhaleh Najafi Tavani
Email: Z.NajafiTavani@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2019/20

This module is not approved as an Elective

Objectives

OThis module aims to provide students knowledge of international distribution and supply chain activities, the issues involved in physical distribution and logistics decisions, the importance of multi-channel systems and the role of channels in developing a competitive advantage.

Learning outcomes
Upon completion of this module students will be able to:
- Evaluate channel alternatives for optimal mode of entry to international markets and relate this to the importance of value chains for assessing market channels
- Assess the management of distribution channels in terms of partnership and control issues
- Evaluate and relate distribution strategy to levels of customer service

Skills outcomes
Upon completion of this module students will be able to:
Subject specific
- Critically evaluates and apply academic theories on global distribution and supply chains and present reasoned and logical arguments
- Tailor the distribution strategies to match customer buying patterns

Syllabus

Indicative content
Concept, structure and function
Channel institution
Distribution, logistics, SCM
Managing channel members
Motivating channel members
Environment of marketing channel
International distribution practices
The Marketing Mix
Channel growth
An insight into the professions - guest speakers from the advertising and marketing industry

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	2.00	20.00
Seminar	10	1.00	10.00
Private study hours			120.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			150.00

Opportunities for Formative Feedback

Student progress is to be monitored by 100% essay question based 2hr exam, students can also choose if they'd like to obtain feedback (from both the module lecturer and their peers) towards their group presentation based on case study analysis in the seminar. Students will also have the opportunity to reflect how to apply learned knowledge by reviewing mock exam question answers from previous academic years (annoymous group practice work).

Methods of assessment

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	2 hr 00 mins	100.00
Total percentage (Assessment Exams)		100.00

The resit for this module will be 100% by 2 hours examination

Reading list

The reading list is available from the Library website

Last updated: 12/12/2018 10:48:53

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