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2020/21 Undergraduate Module Catalogue

COMM1790 Design for Digital Media

20 creditsClass Size: 40

Module manager: Tom Jackson
Email: t.jackson@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

Module replaces

COMM1720

This module is not approved as a discovery module

Module summary

The module involves the study of design concepts, contemporary design software and the conventions of design for different types of media.Students will produce a varied portfolio of design work and analyse, evaluate and reflect upon design work using formal methods of critique. These tasks are intended to develop creative, technical and analytical skills related to design and visual communication.

Objectives

Learning outcomes
On completion of this module, students should be able to:

1. Create design work appropriate to the conventions of different types of media
2. Effectively implement design concepts related to colour, typography, branding, composition and layout
3. Create design work that adheres to relevant technical formats and specifications
4. Successfully integrate a range of contemporary design software into an appropriate technical workflow
5. Analyse, evaluate and reflect upon design work using formal methods of critique

Skills outcomes
Branding and logo design
Colour theory
Typographic design
Composition and layout
Image aesthetics
Visual semiotics
Image compositing, adjustment and correction
Vector graphics
Desktop publishing
Design formats and specifications


Syllabus

The syllabus may include:
Branding and logo design
Colour theory
Typographic design
Composition and layout
Image aesthetics
Visual semiotics
Desktop publishing
Design formats and specifications

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Lecture181.0018.00
Practical201.0020.00
Private study hours162.00
Total Contact hours38.00
Total hours (100hr per 10 credits)200.00

Private study


58 hours - reading for lectures
84 hours - completion of practical work
20 hours - reflection

Opportunities for Formative Feedback

Performance is monitored weekly at the workshops. Students present their practical work and reflective log for review. The summative mid-semester assessment provides an opportunity for formal feedback.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
PracticalA portfolio of design assignments, built up and refined throughout the module80.00
Reflective logA design blog maintained throughout the module including evidence of workshop tasks20.00
Total percentage (Assessment Coursework)100.00

Students failing any of the design assignments will be asked to produce an entirely new piece of work using the same brief. Students failing the design blog will be asked to complete any missing posts and improve any unsatisfactory posts.

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:34:32

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