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2020/21 Undergraduate Module Catalogue

COMM2780 Media Policy

20 creditsClass Size: 58

Module manager: Dr Giles Moss
Email: g.s.moss@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

Module replaces

COMM2930 Communications Policy Issues

This module is not approved as a discovery module

Objectives

This module is designed to introduce you to media and communication policy and to provide you with the tools with which to analyse and normatively evaluate recent policy developments and debates. Over the course of the semester, you will cover a range of contemporary issues in key policy areas, including media ownership, media content regulation, and public service broadcasting, and the policy debates surrounding new media and the internet.

Learning outcomes
On completion of this module, students should be able to:
1. Demonstrate an understanding of media and communication policy and the forces that shape it.
2. Explain how media policy and regulation impacts on the media industries
3. Evaluate contemporary policy developments and debates and formulate policy recommendations


Syllabus

This module examines the cultural and political implications of media and communication policy and its significance for the media industries. The module analyses the competing purposes and principles of media and communication policy and the different economic, political, and cultural models of media it may promote (e.g., just another business, the fourth estate, or a public service). The module covers a range of contemporary issues in key policy areas, including media ownership, media content regulation, and public service broadcasting, and the policy debates surrounding new media and the internet. The discussions of these topics will be supported by an analysis of how the policy making process works and of the differing policy approaches found at national and international levels.

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Lecture101.0010.00
Seminar101.0010.00
Private study hours180.00
Total Contact hours20.00
Total hours (100hr per 10 credits)200.00

Private study

- Lecture and seminar preparation
- Essay preparation

Opportunities for Formative Feedback

- Participation in seminars
- Assessment Tutorials

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
Report2,500 - 3,000 Words65.00
Report1,500 - 1,800 Words35.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 17/02/2021

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