2020/21 Undergraduate Module Catalogue
DESN1250 Fundamentals of Imaging
20 creditsClass Size: 300
Module manager: Mr Alan Oliver
Email: a.oliver@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2020/21
This module is not approved as a discovery module
Module summary
This module introduces core skills and knowledge that are the foundations of every designer. In particular, the module with introduce the correct use of type and image and outline basic design principles. Along with these principles students will be introduced to creative thinking/design tools that will enrich there design education. The principles of design and the appropriate usage of the design elements will be explored through out the moduleObjectives
The module aims to equip students with the essential theoretical understanding and practical skills to successfully work with digital images in a design context. In particular, it will:- introduce fundamental concepts of image formation, storage and reproduction
explain how colour is perceived and reproduced
highlight key issues relating to intellectual property
deliver a foundation in the layout, typography and use of colour in design
provide experience in the use of industry-standard design software
Learning outcomes
On completion of this module, students should have provided evidence of being able to:
understand the basic properties of digital images together with technologies for image capture and reproduction;
be knowledgeable about colour spaces and the process of colour management;
appreciate issues surrounding image ownership and the appropriate usage of digital images;
be familiar with the principles of digital design;
exhibit competence in the use of appropriate software tools for image manipulation.
Skills outcomes
Skills in industry standard design tools will be introduced alongside tools for
creative practice
Syllabus
This module is concerned with the properties, perception and applications of
digital design. Lectures introduce the principles of the design processes,
representation and layout, along with the fundamentals of….
Fundamentals of graphic design
Fundamentals of photoshop
Fundamentals of layout, grids and type selections
Fundamentals of visual language/communication
Fundamentals of Illustrator
Fundamentals of Design process tools
Fundamentals of Creative thinking tools
Fundamentals of Creative habits and creative expression
Fundamentals of InDesign
Fundamentals of Image resolutions and copyright rules
Fundamentals of Creative collaborations/connections
Fundamentals of Semiotics and understanding visual
representations
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lecture | 12 | 1.00 | 12.00 |
Practical | 7 | 1.00 | 7.00 |
Seminar | 8 | 1.00 | 8.00 |
Independent online learning hours | 80.00 | ||
Private study hours | 93.00 | ||
Total Contact hours | 27.00 | ||
Total hours (100hr per 10 credits) | 200.00 |
Private study
Independent online learning time will be spent completing the online learning resources as outlined by the module manager and preparation for the MCQ.Vector based software learning 20 hrs
Pixel based software learning 20 hrs
Layout based software learning 20 hrs
Preparation for the MCQ assessment 20 hrs
Private study time will be spent completing the project as outlined below
Research 20hrs
Development 20hrs
Production 53hrs
Opportunities for Formative Feedback
Students will be monitored through a number of ongoing mechanisms throughout the duration of the module including attendance, participation in classes and through assessments. In addition further monitoring will take place through:- Tutor drop-in discussions and reflective feedback on project work throughout semester one and two.
- Group feedback during seminars
Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Project | Project Students will work on a project portfolio that will challenge their design skills in relation to the subject are of study. | 60.00 |
In-course MCQ | Questions based on the 3 software titles the students will be introduced to. | 40.00 |
Total percentage (Assessment Coursework) | 100.00 |
Re-sits will normally be assessed by the same methodology as the first attempt, unless otherwise stated.
Reading list
The reading list is available from the Library websiteLast updated: 19/05/2021 12:19:18
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- Undergraduate module catalogue
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