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2020/21 Undergraduate Module Catalogue

ITAL3400 Made in Italy. Italian for Business

20 creditsClass Size: 22

Module manager: Alessio Baldini

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

Pre-requisite qualifications

Advanced knowledge of Italian language (e.g. after completion of a YA)


ITAL9001Year Abroad in Italy
ITAL9002Term Abroad Italy

This module is not approved as a discovery module

This module is approved as a skills discovery module

Module summary

The 'made in Italy' label lies at the heart of post-war Italy economic success and cultural identity. Combining a rich cultural heritage with innovation, Italian products are globally renowned for their quality and their distinctive design. Also, thanks to the unique cultural and natural resources of its territory, Italy has a leading role globally in the tourist, food and wine industry.This module aims at introducing students to specialized uses of Italian for business and at giving them an overview of the Italian business culture and economy. By focusing on different economic sectors and themes, this module also explores the interaction between Italian economy, politics, culture, society and the environment. This module is taught over one semester with weekly lectures and seminars. It is taught in Italian, and therefore suitable for students with an advanced knowledge of the language.


- To provide an introduction to business culture in contemporary Italy
- To acquaint students with the specialised uses of Italian in the business context
- To explore the areas of excellence of the Italian economy, in their local and global dimension
- To develop an understanding of the interaction between Italian economy, culture and society

Learning outcomes
On completion of the module, students should have a knowledge and understanding of the business culture in Italy, at the beginning of the 21st century, and they will show the ability to interact in reality-like situations in this context.

Students should be able to discuss the module topics critically in writing and orally, and to produce group/independent projects showing both their knowledge of the context and a proactive attitude towards the topics studied.

Skills outcomes
On completion of this module, students should be able to:
- Communicate effectively, both orally and in writing
- Collect, evaluate and use information from secondary sources
- Use IT effectively, both as a means of communication and as an aid to learning
- Develop problem solving skills


The following are indicative themes:
- Italian economy at the beginning of the 21st century
- Corporate Culture(s)
- Communication, marketing, and advertising
- Local productions and the global market
- The Fashion Industry
- Gastronomy and food
- Sport as a business
- Tourism and entertainment
- Arts and Museums
- Economy and ethics
- Economy and the environment

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Private study hours180.00
Total Contact hours20.00
Total hours (100hr per 10 credits)200.00

Private study

Lectures to be moved online
Private study, reading of texts, contribution to VLE discussion board and blog, preparation for general class discussion: 100 hours
Preparation for the independent project: 70 hours
Preparation for class presentation: 10 hours

Opportunities for Formative Feedback

15-min Project Report Surgery sessions, which are meant to help design the project report; the sessions normally happen during office hours and are held in weeks 2-3.
A part of the seminar discussion, formative feedback is given on exam-like questions taken from the sourcebook and assigned as non-assessed coursework; feedback is also given on a mock exam, which is assigned as non-assessed coursework in the final week of teaching.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
ReportIndependent project report in Italian, 2,000 words65.00
Reflective logReflective log in Italian, 1,000 words35.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 17/08/2020 10:48:13


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