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2020/21 Undergraduate Module Catalogue

LUBS2125 Anthropology for Business

10 creditsClass Size: 100

Module manager: Dr Jennie Robinson
Email: j.e.robinson@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

This module is mutually exclusive with

SLSP2050The Sociology of Gender
SLSP3930Sociology of Consumerism

This module is approved as a discovery module

Module summary

This module offers you the chance to study the diversity of human societies, habits, cultures and conflicts, and apply that knowledge to your own life and interactions. The module examines the diversity of human groups in order to increase our understanding of how people work, including ourselves. Themes include societal structure, power, conflict, co-operation, diversity, consumption and wealth, exemplified with the widest range of case studies from groups both exotic and familiar.The immediate attractions of the module are in the content: anyone who finds it fascinating to see how other people do things, and realise the strangeness of our own habits, will be well rewarded by this module. Not only is the content interesting in itself, but you will find it stimulating and relevant when you are studying other modules. An exploratory, enthusiastic approach is adopted throughout the teaching and coursework. Longer term, gaining an appreciation of why people behave as they do, how groups work and what our own preconceptions are, can be a powerful skill in any workplace, social group or place where different groups need to work together. Interpersonal skills such as managing team members, motivating others, avoiding in-group and between-group tension, and empathising with others' needs, are greatly enhanced by an understanding of anthropological methods and theories. This module presents a unique perspective, and combines academically interesting material with genuinely useful skill development for the real world. The module involves high level reading and criticality in anthropological journals, and the design of a practical study.

Objectives

On completion of this module, students will be able to:

1. Demonstrate a knowledge of what anthropology and its sub-disciplines are;
2. Understand relevant terms and concepts in the context of anthropology, such as society, evolution, gender and ethnography;
3. Contribute to debate on anthropological themes;
4. Demonstrate a knowledge of a range of anthropological themes and apply them to business scenarios;
5. Demonstrate an understanding of human variability and sensitivity to cultural mores; and
6. Understand the interaction between environment, learning and genetics, and be able to discuss how these influence individuals, groups and societies.

Learning outcomes
Anthropology is the study of people: physically, culturally, and historically. Although anthropology is frequently name-checked in management and business contexts, it is actually poorly understood. This module's objectives are to stimulate students to:

- Consider the role of culture in their interactions;
- Develop their awareness of different cultures;
- Articulate their understanding of people as groups and individuals;
- Develop their knowledge of humans as a biological entity; and
- Apply their learning in anthropology to their own lives and environments.

Skills outcomes
Techniques of ethnographic observation and recording
Understanding of the gap between reported and real histories
Reflexive practice (how to change one's practice in response to results or feedback and how the new practice affects the next outcomes, etc).


Syllabus

This module offers you the chance to study the diversity of human societies, habits, cultures and conflicts, and apply that knowledge to your own life and interactions. The module examines the diversity of human groups in order to increase our understanding of how people, including ourselves, work. Themes include societal structure, co-operation, diversity, consumption and wealth, exemplified with the widest range of case studies from groups both exotic and familiar.

The immediate benefit of the module is the content: anyone who finds it fascinating to see how other people do things, and realise the strangeness of our own habits, will be well rewarded by this module. Not only is the content interesting in itself, but you will find it stimulating and relevant when you are studying other modules. An exploratory, enthusiastic approach is adopted throughout the teaching and coursework. The module will be useful to you if you are studying a business related degree, or are interested in entering a workplace where different groups of people interact, such as engineering or computing. The module would also enhance studies in related topics such as history or sociology.

There are strong links to business themes: gaining an appreciation of why people behave as they do, how groups work and what our own preconceptions are, can be a powerful skill in any workplace, social group or place where different groups need to work together. Interpersonal skills such as managing team members, motivating others, being culturally sensitive, avoiding in-group and between-group tension, and empathising with others' needs, are greatly enhanced by an understanding of anthropological methods and theories. These skills can make working lives more pleasant but can also increase productivity and profitability; for example, the module will demonstrate how an appreciation of local priorities has boosted production in many case studies. This module presents a unique perspective, and combines academically interesting material with genuinely useful skill development for the real world.

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
e-Lecture112.0022.00
Private study hours78.00
Total Contact hours22.00
Total hours (100hr per 10 credits)100.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
Research Proposal1,500 words plus required appendices100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by coursework of 1,500 words plus required appendices.

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:41:46

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