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2020/21 Taught Postgraduate Module Catalogue

LUBS5747M Global Marketing Management

15 creditsClass Size: 50

Module manager: Robert Duke
Email: r.c.duke@leeds.ac.uk

Taught: 1 May to 31 July View Timetable

Year running 2020/21

Module replaces

LUBS 5748M

This module is not approved as an Elective

Objectives

This module aims to provide students with the fundamentals of marketing and how they apply to global markets as part of an integrated MBA programme.

Learning outcomes
Upon completion of this module students will be able to:
- Critically appraise the major concepts and theories of marketing and global marketing management
- Evaluate theories and frameworks of (global) marketing theory
- Assess and recognise the critical importance of delivering sustainable competitive advantage to targeted market segments to ensure long-term success

Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Construct and deliver written communication
- Work effectively both independently and in as part of a team

Subject specific
- Design a marketing strategy for global markets


Syllabus

Indicative content
Fundamental marketing ideas
Market segmentation, targeting and positioning
Strategic marketing planning

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment00.000.00
Group learning00.000.00
Lecture122.0024.00
Seminar112.0022.00
Independent online learning hours40.00
Private study hours64.00
Total Contact hours46.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
Essay3000 words100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 words coursework

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:41:52

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