2020/21 Taught Postgraduate Module Catalogue

LUBS5978M Managing Digital Business

15 creditsClass Size: 50

Module manager: Emma Forsgren
Email: e.forsgren@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2020/21

This module is not approved as an Elective

Module summary

This module focuses on the management of digital business and the opportunities and challenges presented by the contemporary digital world. Organisations and entrepreneurs are increasingly applying new digital technologies into business models, processes and practices to exploit their benefits, but with this also come challenges and shifting managerial capabilities. In this module, we apply an interdisciplinary approach to the understanding of how digital technologies can create new businesses, transform existing work and explore strategies for overcoming challenges to thrive in this e-rapidly changing environment.

Objectives

The module explores how managers and entrepreneurs utilise digital technologies to enhance the performance and innovation of their business. It will provide students with a broad overview of the evolving digital landscape, enable them to critically evaluate digitisation opportunities and challenges within different types of settings, as well as how to strategically manage these. Through this understanding, students will learn tools and techniques for managing change and development in digital business, and navigating the consequences this will have for future work.

Learning outcomes
Upon completion of this module students will be able to:
- Apply knowledge of the core concepts of digital business in different contexts
- Evaluate the importance of digital business for individuals, organisations and society
- Critically analyse the likely implications of digital business for different business sectors
- Critically evaluate barriers to the growth of digital business
- Apply knowledge of how to exploit digital business in a chosen organisation or business sector.


Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Communicate as an effective manager
- Work successfully within a team to achieve common goals

Skills outcomes
Upon completion of this module students will be able to:

Transferable:
- Communicate as an effective manager
- Work successfully within a team to achieve common goals

Knowledge:
- Apply investigative and diagnostic skills in evaluating an organisation's current level of digital business activity.
- Select and apply appropriate skills to identify appropriate digital business solutions for an organisation.

Syllabus

Indicative content:

New business models and the sharing economy
Digital business innovation and co-creation
Emerging technologies such as Big Data, Internet of Things, Social Media, Cloud Computing etc. Please note that these are updated on a regular basis to reflect the most recent advancements in technology.
Social media strategy and digital marketing
Digital leadership and change management
Critical perspectives on digital business, e.g. privacy, security and ethics

Teaching methods

Delivery type	Number	Length hours	Student hours
Lectures	11	1.00	11.00
Directed Study	5	1.00	5.00
Seminars	3	1.00	3.00
Private study hours			131.00
Total Contact hours			19.00
Total hours (100hr per 10 credits)			150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	3,000 words	100.00
Total percentage (Assessment Coursework)		100.00

The resit for this module is by 3,000 word essay for 100% of the module mark.

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:41:53

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