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2020/21 Undergraduate Module Catalogue

PECI1706 Managing Festivals and Events

20 creditsClass Size: 55

Module manager: Dr Alice Borchi

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2020/21

Module replaces

PECI 1302

This module is approved as a discovery module

Module summary

This module is taught in semester 1 and repeated in semester 2. STUDENTS MAY CHOOSE TO STUDY THE MODULE EITHER IN SEMESTER 1 OR SEMESTER 2. The module provides an exploration of the principles and practice required to manage Events and Festivals. The fundamentals of customer expectations, customer care, event and project structure, and quality enhancement will be explored through case studies and detailed analysis of existing events/festivals. This provides a framework for further exploration of the tools of quality management, project planning, and event management.Having defined the essential managerial elements required for festival and event management students will then explore decision-making and techniques to aid creative and lateral thinking in the generation of new and exciting ideas for events and festivals. The module concludes with a number of detailed case studies which require students to synthesise the appropriate management structures and frameworks to ensure quality delivery, with their creative ambition to generate new and exciting proposals.


On completion of this module, students should be able to:

demonstrate an ability to plan high quality events and festivals;
demonstrate an understanding of key management issues relevant to the organisation of high quality events and festivals;
explain and apply a range of generic management principles, tools and frameworks to the creation and planning of events and festivals;
engage with appropriate evaluate techniques for events and festivals;
understand a range of creative thinking approaches and methodologies to generate ideas for events and festivals;
demonstrate a practical understanding of a range of problem solving and quality improvement techniques;
explore a theoretical understanding of teams and practical team building skills;

Learning outcomes
Initial research skills, synthesis and practical exploration of key theories presented in written format;
Understanding of basic management terminology and theoretical concepts;
Development of creative thinking skills, planning, organisation and communication in Event/Festival proposals;
Communication, Research and synthesis of theoretical and practical materials in student seminars and staff-set activities.

Skills outcomes
On successful completion of this module students should be able to:

demonstrate an awareness of the literature and research in the area of generic management and, more specifically, events management theory;

understanding basic management principles in the planning and creation of events and festivals;

demonstrate a detailed understanding one chosen area of management relevant to the planning and creation of events and festivals;

analyse the quality of specific events/ festivals;

show an awareness of the basic trends within the discipline and their reflection of social, cultural and economic determinants.


Introduction: What Are Events/Festivals?
Customer Focus, Customer Experience
Project Management: Planning and Logistics
Teams and Communication
HRM and Equal Opportunities
Decision Making : Creative and Lateral Thinking
Synthesis: Case Study Analysis
Creating Your Own Event/ Festival

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Private study hours180.00
Total Contact hours20.00
Total hours (100hr per 10 credits)200.00

Private study

Preparation for Taught Sessions (c. 20hrs)
Preparatory reading is required for most lectures

Review of Taught Sessions (c. 20hrs)
Taking careful notes: to keep the information needed for later use and to check understanding
Reading of slides and follow up materials posted on the VLE for most taught sessions.
Organising notes. Looking for common patterns and obvious gaps that need to be filled.

Planning and Researching Assignments (c. 90hrs)
Gathering of resources: books, journal articles, electronic resources – to complete the assignments
Reflective reading: ensuring students draw on a good range of resources and compare different angles.
Critical examination of sources - looking out for different points of view from different scholars and
asking ‘who is right, and why?’ Looking for hard evidence to support ideas
Extensive research into chosen topic (supported by small group seminars)
Engaging and practicing poster presentation skills through exemplars on VLE and follow up
materials on VLE
Planning for and practicing appropriate presentation formats

Presentation of Assignments (c. 50hrs)
Reflective writing: drafting, completing, proof-reading the essay and complying with appropriate presentational styles.
Creating and checking presentation materials, etc.

Opportunities for Formative Feedback

- Contribution to classes.
- Discussion with tutor (as appropriate)
- Specific assignment support in small group seminars

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
Essay2,500 - 3,000 words50.00
Presentation2,500 - 3,000 word equivalent50.00
Total percentage (Assessment Coursework)100.00

Alternative assessment is set according to individual circumstances and approved via Exams Tutor and Pro Dean SE

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:43:25


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