2020/21 Taught Postgraduate Module Catalogue
LUBS5914M Global Business Immersion
Module manager: Giles Blackburne
Taught: 1 May to 31 July View Timetable
Year running 2020/21
Pre-requisite qualificationsStudents for this module will be selected based on their written performance assessed through a statement of purpose. There will be a clearly outlined criteria that will form the basis of the selection. This will be subject to second marking and moderation.
This module is not approved as an Elective
Module summaryThe module will involve an international study tour in one or more countries that includes a 50:50 split of guest lectures and company visits, followed by a networking reception. There will be briefing through two lectures prior to and after the tour that will be held in LUBS. Students are selected to enrol in the module based on a competitive application process due for submission at the end of the first term (usually a statement of purpose based on select criteria).
ObjectivesThe module enables students to study a country or region in depth and understand and appreciate the cultural and economic dimensions that shapes global business strategies of firms. More specifically, the module provides students with an exposure to the business environment of a non-UK country through site visits to either corporations or NGOs/ government agencies or both. The course has a strong emphasis on experiential learning and personal and professional development within the realm of international business practice. Students are selected to enrol in the module based on a competitive application process due for submission by week 11 of the first semester.
Upon successful completion of the module, students will be able to:
1. Conduct independent academic research to successfully support and present their own perspectives of key business and cultural issues
2. Increase effective verbal communication skills within teams as well as with business leaders and other stakeholders in a cross-cultural context
3. Develop better understanding of a new and unfamiliar business, cultural and economic environment; and recognise key challenges affecting international business decisions.
The indicative syllabus covers Cross cultural and business negotiations, Luxury management and marketing, International consumer behaviour, Digital marketing, Crypto-currency, and Artificial Intelligence. It will be adapted depending on the organisations that will be visited.
Lectures are complemented by company visits across different industries. Prior company visits included Victorinox, Swatch, Microsoft, Renault, UBS, Credit Suisse, Roche, Laderach, Sprungli, SIX Stock Exchange, IWC, Swiss Airlines.
Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information
|Delivery type||Number||Length hours||Student hours|
|Industry Site Visit / Seminars||5||3.00||15.00|
|Independent online learning hours||4.00|
|Private study hours||110.00|
|Total Contact hours||36.00|
|Total hours (100hr per 10 credits)||150.00|
Private studyThis could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Opportunities for Formative FeedbackYour teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.
Reading listThere is no reading list for this module
Last updated: 10/08/2020 08:41:53
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