2021/22 Undergraduate Module Catalogue

DESN1633 Colour and the Design Process

10 creditsClass Size: 96

Module manager: Dr Phil Henry
Email: p.m.henry@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2021/22

This module is approved as a discovery module

Module summary

Colour is important to the decisions that consumers make about which products to buy. - Almost everything that is designed and manufactured is coloured; but what is colour?- Is it a physical property or does it exist only as a sensation? - Is white a colour? This module will introduce the basic properties of colour and its representation and communication. The importance of colour in the design process will be explored through a study of colour reproduction in monitors and printers. A basic introduction will be given to colour measurement.

Objectives

The key module objectives are to provide the abilities to critically understand successful colour combinations, apply a methodological approach to creating original colour palettes and to have a good insight into the challenges relating to successfully communication colour accurately.

Learning outcomes
On completion of this module students will have:
* An understanding of the nature of colour and way in which colour is formed in the human brain.
* An awareness of the technology of colour image reproduction and an understanding of how to use this technology in the design process.
* An appreciation of how colour is used in advertising and web-design, and how colour images are reproduced using printers and monitors.
* An understanding of various methods of colour specification, and awareness of the advantages and disadvantages of each.

Syllabus

The lecture content will introduce formal concepts of colour harmony theory, explain how these theories have being evolved and how they are aligned to a range of creative influences. Digital colour will be explored both in terms of design opportunities and the importance of understating the needs and scope for colour management and accurate colour communication throughout the design process.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	1.00	10.00
Private study hours			90.00
Total Contact hours			10.00
Total hours (100hr per 10 credits)			100.00

Private study

- Independent research and reading: 40 hours
- Preparation of formative MCQ 10 hours
- Essay preparation 40 Hours

Opportunities for Formative Feedback

The module is supported throughout via the VLE which contains weekly reading material, Lecture PowerPoints and Web links where apocopate. This is in addition to a class blog which is used as a means of facilitating questions and answers regarding both taught material and any issues relating to the assessments. This resource allows all registered students to engage directly with the module leader outside of the taught sessions and all students to have access to the information that arises at their own convenience. A multiple-choice question format will be presented at an appropriate junction as a means of formative feedback for key issues and topic pertinent to the set essay. Generic and specific written feedback is provided for the essay (2000- 2500 words plus an original colour palette).

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	1,000 words	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 10/04/2024

Disclaimer

Browse Other Catalogues

• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD