2021/22 Undergraduate Module Catalogue

DESN1947 Type and Image

30 creditsClass Size: 85

Module manager: Mr Joe Gilmore
Email: j.gilmore@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2021/22

Module replaces

DESN1989

This module is not approved as a discovery module

Module summary

The aim of the module is to provide the students with an understanding and appreciation of the fundamental concepts and principles of Graphic and Communication Design, in particular the relationship between word and image. Students will learn skills in typography choice and typesetting, colour, layout and image generation.

Objectives

The aim of the module is to provide the students with an understanding and appreciation of the fundamental concepts and principles of Graphic and Communication Design, in particular the relationship between word and image. Students will learn essential skills in typography: type classification and identification; type design; typesetting; and managing font software. Students will learn the fundamental principles of layout, including how to master the design grid. The module will cover the key theories underpinning composition, including visual harmony, balance and gestalt principles. Students will learn how to create images using a variety of different approaches including expressive mark-making, drawing, collage and photography. Workshops will also cover the production of vector-based drawing in Adobe Illustrator.

Throughout the module, students will learn about how to devise effective designs for a range of communication problems.

The module will encourage an experimental / lateral approach to initial research, problem-solving, concept building, creative visualisation and typography, resolved through an active critical engagement with the concerns of the module.

Learning outcomes
On completion of this module, students should be able to:

1. develop concepts pertinent to the set briefs;
2. coherently articulate and rationalise their visual / conceptual proposals in critiques and in written work.
3. demonstrate familiarity with the basic concepts of image making for graphic design.
4. demonstrate understanding of typographic principles.
5. demonstrate an understanding of grids, composition and the relationship between type and image
6. demonstrate skills in visual research analysis for creative communication.

Skills outcomes
Typography
Image Manipulation
Image Generation
Layout Theory
Graphic Design Theories

Syllabus

The module will aim to cover the following topics, for example:

Typographic Principles including type choice and typesetting
Modernist and Postmodern approaches to typography
Expressive Typography
Grids and Compositional Balance
Gestalt Principles
Image Creation Techniques (using both analogue and digital techniques)
Semiotics of Images
Ideation Methodologies
Visual Research Techniques
Production skills for manipulating and integrating type and image

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	1.00	10.00
Practical	11	3.00	33.00
Seminar	11	2.00	22.00
Independent online learning hours			45.00
Private study hours			190.00
Total Contact hours			65.00
Total hours (100hr per 10 credits)			300.00

Private study

Students are expected to carry out research on-line, (45 Hours) analyse and present findings as well as complete assignments during private study.

Research 50 Hours
Development 50 Hours
Production 90 Hours

Opportunities for Formative Feedback

Students will be provided with discussion-led formative feedback every week in groups. This allows students to share their work with their peers and the staff whilst still under development. It also allows other students to gain insights from other’s feedback.

Students will also receive one formal individual feedback session during the semester. This will allow for focused identification of strengths and weaknesses and for tailored advice to be provided regarding further development/processes required.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Portfolio	A portfolio consisting of 4 design deliverables including research and development (equivalent to 3000 words)	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 30/06/2021 16:21:14

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