Module and Programme Catalogue

Search site

Find information on

2021/22 Undergraduate Module Catalogue

DESN2347 Fashion Trends and Forecasting

30 creditsClass Size: 70

Module manager: Eunsuk Hur
Email: e.s.hur@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2021/22

Module replaces

Fashion Marketing BA(Hons)

This module is not approved as a discovery module

Module summary

This module focuses on developing insight and fashion forecasting skills to support a broad range of activities for the global fashion industry.The module begins by researching global mega trends to help you understand and contextualise their impact on the fashion industry. You will develop an understanding of consumer preferences and lifestyle choices across many different sectors and analyse the drivers for change. The second part of the module will focus on the fashion industry. You will critically appraise your lifestyle direction, develop a customer profile to construct an industry standard fashion forecast for a named brand.

Objectives

Fashion Trends and Forecasting builds on theoretical grounding in fashion marketing and consumer behaviour and the contextual platform introduced at level 1.
The purpose of this module is to introduce students to the research, analysis and critical thinking involved in the formulation of a focused fashion forecast. Students will use PESTEL frameworks to identify the factors outside the fashion industry which impact consumer behaviour. Mega, macro and micro trends will be defined, identified and interrogated in order to anticipate future needs for brands and consumers.
Students will develop a broad understanding of global and cultural drivers outside the fashion sector which impact the development of a brand’s strategic direction. This knowledge will inform targeted fashion trend forecast which interrogates sector macro trends in product development and related brand communications.

Learning outcomes
On completion of this module, students should be able to ...
1. Understand the impact of global mega trends on the fashion consumer
2. Identify a range of consumer lifestyle trends
3. Demonstrate skills in verbal and visual communication
4. Develop trend communications and reports for a fashion-related product / industry sector
5. Interpret trend forecasting information for fashion product and experiences.
6. Appreciate the benefits of and develop strategies for effective team work in relation to trend prediction.

Skills outcomes
· Consumer lifestyle awareness
· Analytical understanding of trend communications
· Professional presentation skills
· Identification of the drivers of trend development


Syllabus

Indicative lecture content includes:
• Introduction to consumer insight and trend forecasting
• The trend forecasting process – working in teams
• Identifying the ‘zeitgeist’
• Understanding mega, macro and mirco trends
• Trend diffusion theories and methodologies
• Fashion business and forecasting
• Customer profiles and brand development
• Fashion product development: mood, colour, materials
• Visual and verbal communication

Teaching methods

Delivery typeNumberLength hoursStudent hours
Presentation11.501.50
Seminars82.0016.00
Seminars101.0010.00
presentation12.002.00
Tutorials22.004.00
Lecture101.0010.00
Private study hours256.50
Total Contact hours43.50
Total hours (100hr per 10 credits)300.00

Private study

· Research & Reading (80 hours)
· Data Analysis (60 hours)
· Trend portfolio development (60 hours)
· Team meetings, planning and organisation (26 hours)
· Critical appraisal and reflection (30.5)

Opportunities for Formative Feedback

During seminar sessions students will be able to receive informal formative feedback. At week 6 in each semester students will complete a reflective self-assessment form, responding to the project and LOs. This will form the basis of a discussion on progress with the tutor. Formative feedback will be given after the group presentation 1/6.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Project2500-3000 With Visuals40.00
Group Project4000-5000 With Visuals50.00
Oral PresentationDigital10.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

There is no reading list for this module

Last updated: 27/09/2021

Disclaimer

Browse Other Catalogues

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD

© Copyright Leeds 2019