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2020/21 Undergraduate Module Catalogue

DESN3360 Fashion Marketing Major Project - Research

30 creditsClass Size: 45

Module manager: Sara Han
Email: s.han@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

This module is not approved as a discovery module

Objectives

This module aims to foster a broad appreciation of the context of contemporary fashion marketing. The module consolidates and builds on previous knowledge gained at levels one and two and encourages focused and autonomous enquiry to formulate innovative solutions for the development, marketing and communication of fashion products. Students should take ownership of the entire marketing planning process from concept formation, research and commercial viability assessment, through to the submission of detailed and professional marketing and promotional strategies.

Learning outcomes
On completion of this module the student will be able to:

- Show evidence of research, analysis and enquiry into an independent area of interest in order to develop innovative fashion marketing concepts.
- Critically appraise the shifting context within contemporary fashion communications/technologies
- Identify a market opportunity
- Utilise the trend forecasting processes to predict lifestyle trends and opportunities for new product development.
- Plan a marketing strategy timeline

Skills outcomes
- Visual communications
- Presentation skills
- Industry awareness
- Critical thinking and problem solving


Syllabus

Through a mixture of lectures, workshops and practical sessions, students will engage with the contemporary notions of fashion marketing and communications. This module is project based; therefore after negotiation and agreement with tutors, students will provide a 1,000-1,500 word study proposal that outlines their intentions, accompanied by a comprehensive time management plan.
Students will identify potential new markets through the investigation of mega trends and develop these into innovative concepts for the marketing of fashion products and ideas.
Concepts will also demonstrate an understanding of contemporary, technological, ethical and commercial practice.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Office Hour Discussions33.009.00
Drop-in Session32.006.00
Seminars32.006.00
presentation13.003.00
Lecture61.006.00
Practical82.0016.00
Tutorial52.0010.00
Private study hours244.00
Total Contact hours56.00
Total hours (100hr per 10 credits)300.00

Private study

Private study will be spent as follows:
• Library Research & Reading 54 hours
• Preparation and presentation of work 70 hours
• Contextual and visual research 70 hours
• Concept development 50

Opportunities for Formative Feedback

Continuous monitoring of Student progress will be monitored by:
• Regular attendance at lectures, seminars and practical sessions
• Tutorials at strategic times throughout the module

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Oral PresentationDigital inc visuals10.00
PortfolioJournals 5000 words90.00
Total percentage (Assessment Coursework)100.00

Re-sit arrangements Students would be able to submit the verbal presentation as digital slides only.

Reading list

The reading list is available from the Library website

Last updated: 08/10/2020 11:00:43

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