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2021/22 Undergraduate Module Catalogue

LLLC0105 Introduction to Marketing

20 creditsClass Size: 70

Module manager: Louise Kilburn
Email: L.H.Kilburn@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2021/22

This module is not approved as a discovery module

Objectives

The aim of the module is to provide students with an understanding of the fundamental principles of marketing and its role in an organisational context.

Learning outcomes
On successful completion of this module, students will be able to:
1. Explain the components of the marketing function
2. Outline the tools and techniques for market segmentation and marketing planning
3. Apply the elements of the marketing mix
4. Explain the impact of ethical considerations on marketing activities


Skills outcomes
Being Digital: This module will develop Critical Evaluation, Collaboration, Communication and Identity and Wellbeing


Syllabus

The content will cover such areas as

Consideration of theory and practice in relation to:
- Marketing research
- Market segmentation and targeting
- Marketing mix
- Pricing strategies
- Product development
- Marketing plans
- Ethical considerations

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Lectures112.0022.00
Seminar51.005.00
Private study hours173.00
Total Contact hours27.00
Total hours (100hr per 10 credits)200.00

Private study

Reading 40 hours
Independent online preparation for class 33 hours
Seminar preparation 20 hours
Assignment preparation 40 hours
Assignment writing 40 hours
TOTAL 173

Opportunities for Formative Feedback

Through seminars, monitoring of student contributions, formative feedback and staged submission of coursework. Draft reports can be submitted in week 6 and week 10

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
Report2000 word business report in the form of a marketing audit50.00
Total percentage (Assessment Coursework)50.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated


Exams
Exam typeExam duration% of formal assessment
Standard exam (closed essays, MCQs etc)2 hr 50.00
Total percentage (Assessment Exams)50.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 30/06/2021 16:23:09

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