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2021/22 Taught Postgraduate Module Catalogue

LUBS5484M The Global Marketing and Communications Professional

15 creditsClass Size: 250

Module manager: Lynn Pattison
Email: L.Pattison@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2021/22

This module is not approved as an Elective

Module summary

This module aims at developing students’ interpersonal and professional skills and competences for the global business environment. On completion, students will be able to articulate and demonstrate the knowledge, skills and personal attributes that will help them find their place and develop a career in an ever-changing labour market.

Objectives

This module aims to empower students by developing personal and professional skills and competencies essential for optimising employability and succeeding in the global business environment.

Learning outcomes
Upon completion of the module, students will be able to:
1. Identify and set personal objectives for their professional development and employability.
2. Critically reflect on their learning and development of professional skills.
3. Plan a strategy to achieve their professional goals.
4. Explore effective workplace behaviours and competences.
5. Investigate concepts and techniques to improve effectiveness when working in diverse teams.
6. Critically evaluate ethical issues that may be encountered by marketing and communications professionals.
7. Develop effective business communication and professional networking skills.


Syllabus

- Planning for and critical reflection on personal and professional development.
- Professional competences (e.g. Emotional intelligence, resilience.)
- Team roles and dynamics, developing an effective team. Cultural diversity in teams at work.
- Fundamentals of ethics and professionalism.
- Business communications including creating and delivering successful presentations, building professional relationships, personal branding and interpersonal skills.
- Insight into the professions and career opportunities.
- Career planning and development including identification of opportunities, creating a professional CV and online profile and preparing for interviews and assessment centres.

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
e-Lecture102.0020.00
Seminar101.0010.00
Private study hours120.00
Total Contact hours30.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
PresentationIndividual video presentation30.00
Reflective log2,000 word reflective journal70.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by reflective journal.

Reading list

The reading list is available from the Library website

Last updated: 30/06/2021 15:20:04

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