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2021/22 Taught Postgraduate Module Catalogue

LUBS5978M Managing Digital Business

15 creditsClass Size: 50

Module manager: Emma Forsgren

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2021/22

This module is not approved as an Elective

Module summary

This module focuses on the management of digital business and the opportunities and challenges presented by the current digital age. Organisations and entrepreneurs are increasingly applying new digital technologies into business models, processes and practices to exploit their benefits, but with this also follows potential tensions alongside changing capabilities. In this module, we apply an interdisciplinary approach to the understanding of how digital technologies can create business value, transform existing work and explore strategies for overcoming challenges to thrive in this rapidly changing environment. Students will gain in-depth knowledge on technology-driven business transformations taught through real-life examples and the latest academic insight. Students will also develop relevant skills to navigate and use digital technologies for a range of business purposes, e.g., for strategy, marketing, innovation and business analytics.


The module explores how organisations and entrepreneurs utilise digital technologies to enhance the performance and innovation of their business. It will provide students with an overview of the evolving digital landscape, enable them to critically assess digitalisation opportunities and challenges within different types of settings, as well as how to strategically manage these. Through this understanding, students will learn skills and techniques for managing in a digital context, and the consequences this will have on future business.

Learning outcomes
Upon completion of this module students will be able to:
- Apply knowledge of the core concepts of digital business in different contexts
- Evaluate the importance of digital business for individuals, organisations and society
- Critically analyse the likely implications of digital business for different business sectors
- Critically evaluate barriers to the growth of digital business
- Apply knowledge of how to exploit digital business in a chosen organisation or business sector

Skills outcomes
Upon completion of this module students will be able to:

- Navigate new digital technologies and develop related digital skills
- Critically assess opportunities and challenges with digital technologies
- Develop creative ideas related to the application of digital technologies in business

- Develop strategic use of digital technologies
- Apply investigative and diagnostic skills in evaluating an organisation's current level of digital business activity
- Select and apply appropriate skills to identify digital business solutions for an organisation


Indicative content:

Business model and organisational transformation
The sharing economy and digital platforms
Emerging technologies such as Social Media, Big Data, the Cloud and Internet of Things etc. Please note that these are updated on a regular basis to reflect the most recent advancements in technology.
Innovation opportunities of digital technologies
Social media and digital marketing, e.g., social media strategy, audience engagement and measuring success
Critical perspectives on digital business, e.g., privacy, security and ethics

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Directed Study51.005.00
Private study hours124.00
Total Contact hours26.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and assessment preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
Essay3,000 words100.00
Total percentage (Assessment Coursework)100.00

The resit for this module is by 3,000 word essay for 100% of the module mark.

Reading list

The reading list is available from the Library website

Last updated: 30/06/2021 15:20:06


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