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2021/22 Undergraduate Module Catalogue

DESN3947 Graphic and Communication Media

30 creditsClass Size: 80

Module manager: Ben Bradley
Email: b.p.bradley@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2021/22

Pre-requisite qualifications

DESN2948

Pre-requisites

DESN2948Graphic and Communication Design: Professional Practice

This module is not approved as a discovery module

Module summary

This module allows students to make connections with the creative industries and internationally recognised design organisations that award student achievements. Briefs will be set in collaboration with external agencies and students will undertake insustry recognised national / international competition briefs. Students will consider the current concerns of society and engage with speculative and critical design practice. They will be encouraged to gain feedback from external agencies and organisations on their work.

Objectives

This module allows students to consolidate their skills and approach to graphic and communication design by engaging with projects that reflect the current concerns of industry and society. Students will be introduced to critical and speculative design theory. The module will include engagement with industry professionals and national/international design organisations.

Learning outcomes
On completion of this module, students should be able to:

1. Design and execute a project to a brief that is informed by the current industry or societal concerns of graphic and communication design.

2. Accurately deploy standard techniques of analysis and enquiry to inform graphic and communication design and strategy.

3. Design and execute design projects to a level that reflects professional standards and boundaries.

4. Identify, develop and evaluate design solutions through a focused process of research which is specific to the programme discipline and personal aspirations.


Syllabus

Through group discussion and tasks students will be expected to evaluate and critically review issues relevant to the externally set brief. Issues of broader concerns to industry and society will be introduced and the response of current academic research and the graphic and communications industry to these issues will be investigated.

Students will discuss the appropriate format and scope for their response to the project in relation to professional norms.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Lecture101.0010.00
Seminar112.0022.00
Private study hours268.00
Total Contact hours32.00
Total hours (100hr per 10 credits)300.00

Private study

Students are expected to carry out research, analyse and present findings as well as complete assignments during private study. Hours 150hrs
Students are expected to complete the set reading list – 34hrs
Students are expected to research career aspirations - 34hrs
Students are expected to further their understanding of professional graphic design 50hrs

Opportunities for Formative Feedback

Student progress will be monitored in the timetabled group learning through group interactive seminars, interim group critiques and specific teaching feedback slots within timetabled session.
The scope and format of assessed outcomes will be discussed and monitored to check that they are appropriate to the learning outcomes.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
PracticalProject 100% containing research insights and key deliverables.100.00
Total percentage (Assessment Coursework)100.00

Project (100%) A live brief provided by an industrial partner. Project 2 (50%) A national competition brief reflecting contemporary graphic and communication design issues. Resits will take the form of the student choosing a different brief than previous undertaken

Reading list

The reading list is available from the Library website

Last updated: 08/12/2021

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