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2021/22 Undergraduate Module Catalogue

LUBS2080 New Enterprise Planning

20 creditsClass Size: 160

Module manager: Dr Stephen King
Email: sfk@lubs.leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2021/22

This module is approved as a discovery module

Module summary

This module provides the opportunity to examine how a new enterprise proposal is developed from the initial idea, by considering the key processes in the development and analysis of new business ideas. This process also enables you to develop and reflect on your own enterprise proposal through this process. Relevant in either a new or existing enterprise context, you will be introduced to the day-to-day activities involved in the development of a new enterprise idea. The module covers elements from the initial idea through to identifying a market, developing a financial plan, conducting market research, pitching and reporting an enterprise proposal. Through formative group work and a summative individual assessment, you will demonstrate your understanding of key concepts, and learn how to use these effectively in developing, analysing and appraising your own enterprise proposal. Students will be expected to actively contribute to discussion and developing new enterprise ideas. This module is delivered by the Centre for Enterprise and Entrepreneurship Studies and is designed to be accessible for all students, regardless of subject discipline. Through an interactive online learning approach, this module supports and encourages students to experiment with, and learn from, enterprising action.

Objectives

This module introduces students to key theories and analysis tools relevant to the process of new enterprise planning, which students will subsequently use in the development and analysis of their own enterprise proposal.

Learning outcomes
Upon completion of this module, students will be able to:
- Describe and discuss key concepts of entrepreneurship and forms of enterprise;
- Analyse key enterprise processes and the internal and external factors which influence these processes, including finance and investment
- Apply key enterprise processes to the development of their new enterprise proposal
- Reflect on the process of completing a new enterprise plan and on the development of personal enterprise potential

Skills outcomes
Upon completion of this module, students will be able to:
Transferable
- Data handling and analysis skills application in a research context
- Communication skills, both oral and written

Subject specific
- Plan, prepare and pitch an enterprise proposition
- Apply basic primary, secondary and financial analysis techniques to appraise the viability of an enterprise proposition
- Apply, and then analyse, effective methods of reporting and presenting an enterprise proposition


Syllabus

This action-oriented module is designed to support students in developing and appraising the viability of an enterprise proposal. Through an interactive online learning approach key theories and analysis techniques will be presented and discussed in the context of student’s own ideas and initiatives.

The general outline of the indicative syllabus is included below;
1. Introduction to module and importance of enterprise
2. The business plan
3. Idea generation
4. Environmental analysis and identifying a market
5. Industry and competitor analysis
6. Marketing and market research
7. Finance and investment analysis
8. Operations planning and personnel
9. Pitch and Strategies, risks and contingency planning
10. Reflection and assignment discussion

Supported by case studies, videos, guest speakers and formative group presentations.

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Workshop102.0020.00
Panel Session11.501.50
Seminar51.005.00
Private study hours173.50
Total Contact hours26.50
Total hours (100hr per 10 credits)200.00

Private study

Students are required to engage with the interactive and flipped teaching environment and take part in formative group activities that will help students to develop their summative individual assignment.

Students are expected to read widely about different types and styles of management for small businesses, and understand the ways in which they are implemented at a variety of scales. In addition, students will be provided access to extensive academic content on small firm start-up and entrepreneurial behaviour through different online resource types such as case studies, videos, tasks and discussion board among others. Students are expected to prepare with these resources, participate and cover the provided content for each week.

Engagement

Engagement will be expected through different forms every week, and non-engagement without good reason followed up.
Each week is interactive with group work, discussion and practice. Involvement is key to this process. Progress issues will be addressed at any point during the module.

Opportunities for Formative Feedback


Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
Report4,500 words100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 4500 word coursework

Reading list

The reading list is available from the Library website

Last updated: 06/08/2021

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