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2016/17 Undergraduate Module Catalogue

LUBS3810 Managing Across Cultures

20 creditsClass Size: 46

Module manager: Dr Hanna Gajewska De Mattos

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2016/17


LUBS1140Principles of International Business

This module is mutually exclusive with

LUBS3805International Business Management

This module is approved as a discovery module

Module summary

In this module we will examine cross-cultural issues and how these impact upon management. We will be interpreting and evaluating the underlying theories of culture and applying them in international business contexts. The module will be delivered in a form of lectures and seminars and both of them will include real life examples, participative exercises (role-plays, problem solving exercises) and multimedia.


This module focuses on cross-cultural issues and how these impact, in both theoretical and practical terms, upon the management of business functions across national borders. It examines major theoretical contributions in this area, the empirical work on which these contributions rest and their practical applications. It explores key issues in cross-cultural management and identifies important areas of contemporary controversy in the management of multinational activity. It illustrates the above using real and emerging examples and using participative exercises (role-plays, seminars, case studies) to allow the cultural experience and knowledge of the multinational student group to inform the module's objectives.

Learning outcomes
On successful completion of this module students will be able to access and evaluate:
- The concept of culture and its importance in international business
- Key theoretical dimensions of culture and their practical applications
- How cross-cultural issues impact upon the management of business functions across national borders

On successful completion of this module students will be able to:
- Use work of key cultural theorists as a means of studying and understanding cultural issues in international management
- Identify and outline particular aspects of recent cross-cultural research
- Identify, illustrate and account for cultural differences when taking managerial decisions

Skills outcomes
On successful completion of this module, students will be able to practice and deploy:
- Their commercial and ethical awareness
- Key transferable skills and professionalism appropriate for managers
- Concepts and information for critical thoughts and arguments
- Communication and team-working skills to analyse and present material in seminars
- Their social/cultural sensitivity
- Decision making skills in complex and unpredictable situations

Subject Specific
On successful completion of this module, students will be able to:
- Interpret and evaluate the underlying theories of culture and to apply them in international business contexts


Indicative content:

What is culture? When does culture matter and when does it not?; The importance of culture in different international business contexts; National stereotypes and key dimensions of culture; Culture and international management - theory and experience; Applying the national culture frameworks in different institutional, governance and business systems contexts; Country studies.

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Private study hours168.00
Total Contact hours32.00
Total hours (100hr per 10 credits)200.00

Private study

Preparation for seminars, mid-module ACW (1,500 word essay) and exam at the end of the module.

Opportunities for Formative Feedback

Students' progress will be monitored through class discussion of the case studies considered in the seminars. During these sessions students will be expected to apply the theoretical knowledge gained during lectures and their private study to answering case study questions. Students will be given feedback on their responses by the lecturer during the class and they will also be provided with suggested responses to the case studies in written-form (or via the VLE) after the class has finished.

Students will submit a mid-semester ACW (50%) which they will receive formative feedback in terms of the mark awarded and the written feedback provided. Students will have the opportunity to discuss their ACW performance with module staff to identify areas of problematic understanding to enable them to prepare for the summative assessment at the conclusion of the module. The marks and feedback from this in conjunction with class discussions during the module will enable students to gauge progress during the course of the module prior to the assessment by examination (50%) at the conclusion of the module.

Students can also obtain feedback on a one-to-one basis from the module manager and lecturers outside the class setting.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
Essay2000 words50.00
Total percentage (Assessment Coursework)50.00

Resit by 3 hour written examination.

Exam typeExam duration% of formal assessment
Standard exam (closed essays, MCQs etc)2 hr 00 mins50.00
Total percentage (Assessment Exams)50.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 23/02/2017


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