2021/22 Taught Postgraduate Module Catalogue

LUBS5955M Dissertation

60 creditsClass Size: 15

Module manager: Stavroula Spyropoulou
Email: ss@lubs.leeds.ac.uk

Taught: 1 Feb to 30 Sep View Timetable

Year running 2021/22

This module is not approved as an Elective

Module summary

This module will help students to apply critical analysis skills to problem solving. Students during the summer will work with a dissertation supervisor at various stages. Also, they will choose the appropriate research design and methodology for a given research problem and carry out data collection, analyse results and report the findings in the form of a structured dissertation.

Objectives

The aim of this module is to provide students with knowledge of a particular set of concepts and/or techniques relating to a specific area of marketing and the skills with the design, execution and presentation of a significant and extended piece of work. This module will provide a relevant personal learning experience that fits in with the student’s interests within the specific subject areas, and their longer-term aims associated with future career.

Learning outcomes
Upon completion of this module students will:
- be able to writing critical academic literature review to a particular topic area
- demonstrate an ability to develop a conceptual framework
- identify research questions and/or hypotheses
- demonstrate an ability to analyse qualitative or quantitative data

Syllabus

Indicate content
Choosing a research topic
Exploratory research – Secondary research, qualitative research
Qualitative research and qualitative data analysis
Quantitative research and quantitative data analysis
Putting a dissertation together

Teaching methods

Delivery type	Number	Length hours	Student hours
Tutorial	5	1.00	5.00
Private study hours			595.00
Total Contact hours			5.00
Total hours (100hr per 10 credits)			600.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.

Opportunities for Formative Feedback

Formative feedback will continue until submission of the dissertation through four to six student-supervisor meetings from June until submission.

Students will receive formative feedback on their topic and research plan in consultation with their allocated supervisor. Students will have the opportunity to meet with their supervisor for a meeting, before the formal work on the dissertation starts.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay or Dissertation	12,000 word dissertation	100.00
Total percentage (Assessment Coursework)		100.00

The resit for this module is 100% by 12,000 word dissertation

Reading list

The reading list is available from the Library website

Last updated: 27/01/2022 16:03:39

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