2022/23 Undergraduate Module Catalogue

PECI2901 Creative Enterprise

20 creditsClass Size: 30

Module manager: Dr Hugh Brown

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2022/23

This module is not approved as a discovery module

Module summary

The global creative industries include enterprises driven by a range of cultural, innovative, economic and social motives. Through lectures, seminars, case studies, and working alongside a project partner, you will explore how creative enterprises function. The module is assessed through group projects where you will work with an external partner to apply learning to a live case.

Objectives

This module will require you to develop, and apply, understanding of debates relevant to creative enterprises. You will work with a project partner first to understand how a part of the creative industries functions in practice. You will go on to deliver a report in response to a project brief that will provide industry focussed, critically informed, insights, backed by rigorous and ethical research.

Learning outcomes
1. Demonstrate an understanding of theories, concepts and debates relevant to enterprise and work in the creative industries
2. Demonstrate awareness of how different contexts will affect how creative enterprises function
3. Present arguments about, and insights into, the challenges facing creative organisations
4. Demonstrate professional attributes and skills, such as flexibility, insight and problem solving, necessary for success in the creative industries

Syllabus

Through a range of examples and case studies drawn from around the world, alongside discussion of academic concepts, this module will cover topics such as:
• Managing and promoting creativity
• Work place and organisational cultures
• Ethical practice in the global creative industries
• Creative work and entrepreneurship

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	2	3.00	6.00
Lecture	7	1.00	7.00
Seminar	7	1.00	7.00
Tutorial	1	0.50	0.50
Private study hours			179.50
Total Contact hours			20.50
Total hours (100hr per 10 credits)			200.00

Private study

Preparatory reading for lectures/seminars and workshops: 36 hours
Further reading/research after each session: 24 hours
Individual research and preparation for group project 1: 30 hours
Individual research and preparation for group project 2: 89.5 hours

Opportunities for Formative Feedback

Seminars will provide opportunities for students to receive feedback in small groups from peers and academic staff.
In two workshops students will work alongside their external organisation to develop their group projects. It is envisaged that students will use the workshops to present work-in-progress, and gather additional data on their partner organisation.
A group tutorial with an academic member of staff will offer the opportunity for additional formative feedback and to provide a formal point to monitor the student/external partner relationship.
The first assessment offers the opportunity to collect background information which will be formative for assessment two.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project	Complete analysis of partner enterprise and provide brief commentary	30.00
Group Project	Respond to question / brief Format to be agreed with module leader	70.00
Total percentage (Assessment Coursework)		100.00

Both assignments will be completed with the input of an external partner, either an organisation or individual freelance worker/entrepreneur. Group Project 1 will involve analysing the external partner’s enterprise making use an appropriate business modelling tool (e.g. business model canvas). Alongside this analysis groups will be expected to submit a brief commentary linking features of the completed model to relevant theories / concepts discussed in class. For the second project, groups will respond to a brief supplied by the partner. The project will likely include elements of background research embedded in academic and grey literatures, alongside providing recommendations. Indicative topics might include encouraging creativity, workforce inclusion or adapting to digital strategies. Outline project briefs will be agreed between the module leader and external partner in advance but may be refined through discussion with each group. They will be designed to ensure that students can link a “real world” issue or area of research to wider sector and academic debates. This project may include verbal or poster presentation, written report or other suitable output(s) agreed with the module leader and external partner. It is envisaged that the two workshops will be the main opportunities for the students to directly engage with the project partner.

Reading list

The reading list is available from the Library website

Last updated: 05/09/2022

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