2023/24 Taught Postgraduate Module Catalogue

DESN5304M Fashion Imagery and Photography

15 creditsClass Size: 34

Module manager: Kevin Almond
Email: K.Almond@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2023/24

Module replaces

DESN5303M Fashion Communication and Photography

This module is not approved as an Elective

Module summary

In this module, students will explore different global concepts and innovations in fashion imagery and photography and use this research (both visual and written) to inform the development and creation of concepts for a series of styled fashion photographs. The module content will explore what constitutes the creation of a contemporary fashion image for photography through a critical interrogation of the variety of media in which they are published. Students will be encouraged to question and challenge ideas and think innovatively about perspectives, which influence fashion photography, including issues of gender, globalisation and inclusivity. They will also need to consider the international, social and commercial parameters of their ideas, and identify a suitable market level, and commercial platform for their concepts to be communicated.

Objectives

This module aims to further intellectual enquiry, research skills and creative thinking and develop an understanding of fashion imagery and photography by taking the student on a contextual journey of exploration. This will allow them to question and challenge ideas and think innovatively about perspectives which influence fashion photography, that include issues of gender, globalisation and inclusivity. The notion of what constitutes the creation of a contemporary fashion image for photography will be explored, through a critical interrogation of the variety of media in which they are published. It aims to provide an understanding of the methods used to create and communicate global fashion images, concepts and messages through the photographic lens. Students will use this knowledge to develop their own inventive photography ideas, which will be presented through a unique portfolio of concept development and final storyboards.

Learning outcomes
1. Learn how to formulate a clear primary methodology from which to gather inspirational research to inform knowledge and ideas.
2. Develop the ability to utilise secondary and primary research to develop individual fashion imagery and photography concepts that include critical interrogation of contemporary contexts, which influence fashion photography.
3. Explore how to apply dexterity and a clear strategy in the selection and use of appropriate media and tools suitable for concept development and their outcomes.
4. Discover how to formulate outcomes, which demonstrate a clear ability to communicate a fashion message through creative styling and image concepts, which consider their global, social and commercial parameters.
5. Understand how to identify a suitable market level, and commercial platform for their concepts and outcomes to be communicated.

Skills outcomes
Students taking this module will:
1. Foster and explore research skills and develop an understanding of different global interpretations of imagery and photography in fashion.
2. Cultivate the ability to understand unique perspectives and ideas for fashion imagery and photography.
3. Become proficient in the ability to contextualise their research in relation to relevant global, social and commercial contexts for their innovative concepts.
4. Develop practical and digital design skills through the production of the research and development journal and storyboards for final concepts.

Syllabus

This module will be taught in person. Through workshops, tutorials, group discussions, studio critiques and lectures this module aims to develop intellectual enquiry, creative visual thinking and problem solving as well as the ability to situate the authority of communicating a fashion message through appropriate imagery and photography. Indicative Content
1. What is Fashion Imagery and Photography
2. The Art and Practice of Image Styling for Fashion
3. Fashion Photography: Global Issues in Fashion Imagery and Photography
4. Research Skills: Primary and Secondary Research for Creative Thinking and Concept Development
5. The Fashioned Body: Body Styling and Grooming for Fashion Photography
6. Practical Skills for the Commercial Photography of Fashion
7. Photography Workshop: Fashion Photography in Practice
8. Photography Workshop: Fashion Photography in Practice
9. Photographic Post Production for Fashion
10. Research Skills: Measuring and Evaluating Creative Research
11. Practical Skills: Measuring and Evaluating Creative Project Work

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	3	1.00	3.00
Practical	3	3.00	9.00
Seminar	3	1.00	3.00
Seminar	3	3.00	9.00
Tutorial	3	0.20	1.00
Private study hours			125.00
Total Contact hours			25.00
Total hours (100hr per 10 credits)			150.00

Private study

Visual Research: 30 hours;
Library Research: 35 hours;
Concept Development: 30 hours;
Preparation and presentation of final work: 30.15 hours.

Opportunities for Formative Feedback

Half way through the module students will have the opportunity to complete a self-assessed formative feedback form that is considered against each learning outcome on the module. Tutors will provide feedback on this self-assessment.
Students will have 3 x 15-minute group tutorials throughout the semester as well as practical classes and seminars, which will provide ongoing opportunity for formative feedback.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Portfolio	3500 word research and development journal	60.00
Project	Final concepts communicated across 8 final storyboards.	40.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:38:40

Disclaimer

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• Undergraduate module catalogue
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