2023/24 Taught Postgraduate Module Catalogue

ODES5204M Design Management

15 creditsClass Size: 150

Module manager: Dr Bruce Carnie
Email: b.w.carnie@leeds.ac.uk

Taught: 1 Sep to 31 Oct View Timetable

Year running 2023/24

Pre-requisite qualifications

Students are required to meet the programme entry requirements prior to studying the module.

Module replaces

N/A

This module is not approved as an Elective

Module summary

Design thinking is a process of problem solving that begins with understanding unmet customer needs. From that insight, emerges a process for strategic design (Design Management) that encompasses concept development, applied creativity, prototyping, and experimentation. When design management approaches are applied within the fashion business value chain, the success rate for innovation improves substantially. This module aims to provide students with understanding and insight into the relevance of the strategic aspects of design management and service design. Design auditing and value typology will be explored across a variety of phases in the fashion value chain. Service design, an integral aspect of Design Management, will be investigated as an essential aspect of fashion within the circular economy model.

Objectives

Design is considered a crucial factor in successful fashion business. Design thinking is a process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for strategic design (Design Management) that encompasses concept development, applied creativity, prototyping, and experimentation. When design management approaches are applied within the fashion business value chain, the success rate for innovation improves substantially. This module aims to provide students with understanding and insight into the relevance of the strategic aspects of design management and service design. Design auditing and value typology will be explored across a variety of phases in the fashion value chain. Service design, an integral aspect of Design Management, will be investigated as an essential aspect of fashion within the circular economy model.

Learning outcomes
On completion of this module students will be able to:

1. Demonstrate an understanding of the concepts that drive design management and develop creative design management solutions to the fashion industry value chain.
2. Demonstrate an understanding of how to undertake a design audit of a fashion design business.
3. Identify customer needs and user groups in order to apply design management strategy to a fashion business.
4. Analyse and creatively problem solve in order to determine suitable strategies to enhance sustainability across various phases with the fashion value chain

Skills outcomes
1. Learn and apply the concepts that drive design management.
2. Develop skills to undertake a design audit of a fashion design business.
3. Develop skills to identify customer needs and user groups in order to apply design management strategy to a fashion business.
4. Develop analytic application in order to choose suitable strategic design development processes for the various phases of the fashion value chain.

Syllabus

Indicative Content

- The strategic relevance of Design Management through case study analysis
- The role of Design Management within the various discrete phases of the fashion value chain
- The application of theories of strategic design management and service design within the fashion value chain
- The tools to undertake a design audit of an fashion business
- The analytic and creative problem solving tools used in order to determine suitable strategies to enhance sustainability across various phases with the fashion value chain

Teaching methods

Delivery type	Number	Length hours	Student hours
On-line Learning	6	1.00	6.00
Discussion forum	6	1.00	6.00
Independent online learning hours			12.00
Private study hours			126.00
Total Contact hours			12.00
Total hours (100hr per 10 credits)			150.00

Private study

Considering this is a distance learning module independent and private study activity are also to be considered in the lecture and seminar hours count.

Independent Learning - refers to non-facilitated directed learning. Students will work through bespoke interactive learning resources and reflective activities in the VLE.

Range of readings, tasks, formative MCQ test and discussion board online (e.g. search strategies and online Q&A)

Private Study - refers to directed reading and self-directed research in support of learning activities and discussions, as well as in preparation for assessments.

1. Develop understanding of the concepts that drive design management - 26 hours
2. Develop skills to undertake a design audit of a fashion business – 26 hours
3. Develop skills to identify customer and user groups needs in order to apply design management strategies for a fashion business – 26 hours
4. Development analytic skills in undertaking in the selection of suitable strategic design development processes for various phases in the fashion value chain – 48 hours

Opportunities for Formative Feedback

- The module's digital learning materials provide regular opportunities for participants to check their understanding and gain feedback (e.g., case studies with short answer questions and automated feedback, MCQs with detailed feedback on correct/incorrect answers).
- The individual unit webinars and discussion forums provide opportunities for formative feedback from peers and tutors.
- The module assessment will enable student progress to be monitored with formative feedback provided for draft development of Literature Review and completed Literature Review

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay or Dissertation	2,000 - 2,500 word essay	60.00
Report	800 - 1,200 word report	40.00
Total percentage (Assessment Coursework)		100.00

Resit by failed element. Resit assignments must be completely new pieces of work.

Reading list

The reading list is available from the Library website

Last updated: 21/07/2023

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