2023/24 Taught Postgraduate Module Catalogue

ODES5205M Internationalisation across the Fashion Industry Value Chain

15 creditsClass Size: 150

Module manager: Lucie Pocinkova
Email: L.Pocinkova@leeds.ac.uk

Taught: 1 Jan to 28 Feb View Timetable

Year running 2023/24

Pre-requisite qualifications

Students are required to meet the programme entry requirements prior to studying the module.

Module replaces

N/A

This module is not approved as an Elective

Module summary

This module is designed to build students’ knowledge, awareness and practical skills regarding foreign trade dynamics and strategies in the context of the fashion industry. Students will gain insight into skills and tools to conduct an internationalisation process of a firm through exposure to internal and external analyses, as well as the critical analyses of relevant case studies.

Objectives

The aim of this module is to enable students to develop a comprehensive understanding and insight into foreign trade dynamics in the context of the fashion industry. In so doing, it will explore the major issues, problems and challenges related to the formulation and implementation of a strategy abroad. The module offers students the foundations to comprehend the reasons to internationalise, the process of internationalisation of organisations, the different steps to internationalise, the environmental analyses, and companies’ capabilities to exploit a new market. The module also enables students to acquire knowledge about the different entry modes across the fashion industries, as well as developing knowledge about different strategies of operation across borders within the fashion Industry. The module considers the different business formats in the fashion industry, such as B2B and B2C encompassing brand retailers, fashion entrepreneurs and fashion designers’ brands.

Learning outcomes
On completion of this module students will be able to:

1. Develop and demonstrate a critical understanding of the internationalisation concept of companies;
2. Develop skills to identify market opportunities and apply analytic tools and market opportunities at national and international levels;
3. Appraise compatible strategies to ensure sustainable growth and high profitability;
4. Identify different entry modes that suit a given company taking into account the company's business model as well as environmental and contextual variables;
5. Evaluate and critically apply learned concepts and theories.

Skills outcomes
- Gain an understanding and critique of the main aspects of the internationalisation process of companies;
- Evaluate key issues, problems and challenges related to the formulation and implementation of a strategy abroad.
- Become familiar with the environmental analysis and its particularities within the international context;
- Formulate appropriate strategies in the international environment considering the adaptation vs standardization dilemma;
- Critically evaluate case studies in order to be able to formulate an internationalisation plan appropriate to a specific context.

Syllabus

Indicative content for this module includes:

- The concept and main aspects of the internationalisation process of companies;
- Theories of internationalisation originated in advanced economies and in emerging economies;
- Internationalisation drivers, entry modes and strategies of operation across borders;
- The importance of considering the combination of a) firm’s competencies/capabilities, b) firm’s willingness to take risk and c) firm’s inclination to invest in international markets when formulating an international strategy;
- The role of Culture in international business and international marketing;
- Environmental analysis and the dilemma adaptation Vs standardization;
- The difference between International and Global Marketing;
- Segmentation bases in the internationalisation process

Teaching methods

Delivery type	Number	Length hours	Student hours
On-line Learning	6	1.00	6.00
Discussion forum	6	1.00	6.00
Independent online learning hours			24.00
Private study hours			114.00
Total Contact hours			12.00
Total hours (100hr per 10 credits)			150.00

Private study

Considering this is a distance learning module independent and private study activity are also to be considered in the lecture and seminar hours count.

Independent Learning – refers to non-facilitated directed learning. Students will work through bespoke interactive learning resources and reflective activities in the VLE.

Range of readings, tasks, formative MCQ test and discussion board online (e.g. search strategies and online Q&A): 24 hours

Private Study – refers to directed reading and self-directed research in support of learning activities and discussions, as well as in preparation for assessments.

1. Independent reading from the texts that will be provided each week during the presentations – 22 hours
2. Independent case study reading and analysis – 22 hours
3. Additional reading from independently sourced scholarly texts and business plans – 22 hours
4. Assignment preparation – 48 hours

Opportunities for Formative Feedback

Online learning materials will provide regular opportunity for students to check their understanding (for example through formative MCQs with automated feedback). Regular group activity embedded into learning will allow self and peer assessment providing opportunities for formative feedback from peers and tutors.

Formative feedback will be provided by peer review using the assessment matrix in week 5 during the seminar. Students will share their draft with one other student in week 4 and the student will then share their formative feedback via peer review sessions in week 5 seminar.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay or Dissertation	3,000 - 3,500 word essay	100.00
Total percentage (Assessment Coursework)		100.00

Resits must be on a completely new case study.

Reading list

The reading list is available from the Library website

Last updated: 04/08/2023

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