2024/25 Undergraduate Programme Catalogue

BA Business Management with Marketing

Total credits: 360

Entry requirements:

- GCSE English Language: minimum grade B/6.
- GCSE Mathematics: minimum grade B/5.
- A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).

When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.

School/Unit responsible for the parenting of students and programme:

Business School

Examination board through which the programme will be considered:

Business School Board of Undergraduate Examiners

Relevant QAA Subject Benchmark Groups:

Management

Programme specification:

Programme Aims:

We want our graduates to be:
1. Knowledgeable about the nature, extent and complexity of marketing, business and management, with an understanding of how organisations work within themselves, interact with each other, interact with the external environment, and respond to change

2. Knowledgeable of, and enthusiastic about, the vibrancy and dynamism of management studies in general, and in particular, about the theoretical and practical specialisms involved in marketing; able to demonstrate a critical understanding and ownership of these, and to engage in discussion about how they integrate with, and influence, each other

3. Critical and confident in finding, evaluating and using information about management and marketing from a range of sources, focussing on but not limited to peer reviewed academic material; able to research effectively, analyse data, and make decisions about the validity of material

4. Skilled in expressing their ideas and communicating information about management and marketing in written, oral, and presentational media; able to be accurate, concise, sincere and effective

5. Able to apply their knowledge and ideas to real world problems as presented in the marketing, business and management world, in order to resolve challenges through creative and strategic thinking; proactive in their approach to problems

6. Reflective, self-aware practitioners with the skill and insight required to identify and act on their own development needs; able to demonstrate maturity, resilience and responsibility in their response to personal and scholarly challenges

7. Positive and proactive members of their community, class or group, able to empathise with others, understand how their own values interact with those of others, and reliable participants in group work

8. Ethical in their approach to business and marketing, and to the management of people and organisations; aware of their responsibilities and the needs of others, both within and without their own organisation

9. Global and inclusive in their perspective on business, marketing, management, culture and scholarship

10. Skilled in commercial awareness and employable traits, able to appraise different job sectors to make informed choices about their own career trajectories, and effective and successful members of the sector they choose.

Learning outcomes:

Our students will be able to:
LO1: Demonstrate accurate, in depth and thorough knowledge of a range of concepts, theories and practices in management, including the universal core concepts (the business environment, HR and organisational behaviour, marketing, accounting, information management) and the particular specialisms of the school (decision making, strategy and organisational theory, innovation and enterprise, operations and supply chain) (PA1)

LO2: Discuss, define, compare and critically analyse opposing theories and themes in management and marketing scholarship and form an opinion based on a thorough and deep understanding (PA2)

LO3: Research, evaluate, and interpret the material of current scholarship in the marketing and management disciplines and incorporate them appropriately into their own writing (PA3)

LO4: Write, present, communicate and debate about issues in current management and marketing theory and practice with accuracy, integrity and efficacy (PA4)

LO5: Generate innovative and effective strategies, solutions or ideas in the face of marketing or management based challenges (PA5, PA10)

LO6: Examine their own skills and evaluate them honestly and responsibly, know where to seek help with development and how to achieve improvement (PA6, PA10)

LO7: Work effectively in teams, demonstrating effective interpersonal skills and the ability to function sensitively and productively when working with others (PA7)

LO8: Demonstrate an awareness of the importance of ethics, responsibility and community in marketing, managem responsibility and community in marketing, management and business (PA8)

LO9: Demonstrate cultural awareness and sensitivity in their approach to a global business world (PA9)

LO10: Demonstrate knowledge of the requirements and structure of a variety of employment sectors and how their own skills compare to these requirements (PA6, PA10)

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Students will be required to study the following 80 credits of compulsory modules:

Optional modules:

Students will be required to select 20 credits of optional modules which can be taken from the Optional modules list and/or from up to TWO of the Pathways. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or up to TWO of the Pathways instead.

Optional

From Year 2, students will be able to select from a variety of pathways. If students wish to take an Economics or an Accounting pathway at Years 2 or 3, they must select the following pre-requisite Pathway modules at Year 1, instead of some optional or discovery modules:

Economics Pathway
Note: Students who have studied A-Level Mathematics or equivalent do NOT need to study LUBS1275 as this is only for students who have completed GCSE maths or equivalent.

Accounting Pathway

Discovery modules:

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional Modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 level 1 credits in order to progress to Year 2.

Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Students will be required to study the following 80 credits of compulsory modules:

Optional modules:

Students will be required to select 20 credits of optional modules which can be taken from the Optional modules list and/or from up to TWO of the Pathways. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or up to TWO of the Pathways instead.

Optional

Analytics Pathway:

Consulting Pathway:

Accounting Pathway (must have completed the pathway modules at level 1)

Economics Pathway (must have completed the pathway modules at level 1)

Human Resource Management Pathway

Enterprise and Innovation Pathway

Ethics and Sustainability Pathway

Discovery modules:

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 Year 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3.

Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following 80 credits of compulsory modules:

Optional modules:

Candidates will be required to study a minimum of 20 credits from the following optional modules:

Discovery modules:

Candidates will be required to study 20 credits of discovery modules, which may include further choices from the optional modules list, in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 level 3 credits in order to be eligible for the award of an Honours Degree.

Last updated: 07/06/2024 15:57:21

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