2024/25 Undergraduate Programme Catalogue
BSc International Business and Marketing
| Programme code: | BS-IBUS&MK | UCAS code: | N1N5 |
|---|---|---|---|
| Duration: | 3 Years | Method of Attendance: | Full Time |
| Programme manager: | Christos Antoniou | Contact address: | C.Antoniou@lubs.leeds.ac.uk |
Total credits: 360
Entry requirements:
- GCSE English Language: minimum grade B/6.
- GCSE Mathematics: minimum grade B/5.
- A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).
When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Relevant QAA Subject Benchmark Groups:
General Business and Management
Programme specification:
On completion of this programme students should:
Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.
Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.
Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.
Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.
Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.
Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.
Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.
Have developed a deeper specialist knowledge and understanding of marketing.
Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following 100 credits of compulsory modules:
| LUBS1096 | Academic and Professional Development for Studies in Marketing | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1140 | Principles of International Business | 20 credits | Semester 1 (Sep to Jan) | |
| LUBS1850 | Organisational Behaviour | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1860 | Fundamentals of Marketing | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1940 | Economics for Management | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Students may take the following optional modules. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules instead
| LUBS1175 | Global Entrepreneurship | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS1185 | Understanding Statistics in the Social Sciences | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS1520 | Introduction to Sports Analytics | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS1785 | Introduction to Effective Decision Making | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS1890 | Starting Your Own Business | 10 credits | Semester 1 (Sep to Jan) |
Discovery modules:
Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional Modules instead, to make up a total of 120 credits for the year.
Students will be required to pass 100 level 1 credits including all Pass for Progression (PFP) modules in order to progress to Year 2.
Year2 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Over Years 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each year)
MARKETING: a minimum of 80 credits (40 credits must be taken in each year)
Compulsory modules:
Candidates will be required to study the following 100 credits of compulsory modules:
| LUBS2010 | Consumer Behaviour | 20 credits | Semester 2 (Jan to Jun) | |
| LUBS2405 | Cross-Cultural Management | 20 credits | Semester 2 (Jan to Jun) | |
| LUBS2415 | Research Methods in International Business | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS2840 | Marketing Research | 20 credits | Semester 1 (Sep to Jan) | |
| LUBS2860 | Managing International Business | 20 credits | Semester 1 (Sep to Jan) |
Optional modules:
Students may take the following Optional/Pathway modules. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.
Optional
| LUBS2020 | From Study to Work | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS2022 | Experiencing the World of Work | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS2410 | Small Business Internationalisation and Growth | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS2765 | Advanced Management Decision Making | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS2785 | How Managers Make Decisions | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS2820 | Contemporary Topics in International Business | 10 credits | Semester 1 (Sep to Jan) |
Analytics Pathway
| LUBS2021 | Visualising and Analysing Data Effectively | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS2095 | Understanding Data in the Social Sciences | 10 credits | Semester 2 (Jan to Jun) |
Consulting Pathway
| LUBS2931 | Evidence-based Consultancy | 10 credits | Semester 1 (Sep to Jan) |
Enterprise & Innovation Pathway
| LUBS2028 | Leading and Managing Small Businesses | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS2045 | Entrepreneurship in Theory and Practice | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS2065 | Managing Innovation in Business | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS2080 | New Enterprise Planning | 20 credits | Semester 1 (Sep to Jan) |
Ethics and Sustainability Pathway
| IDEA2000 | Leadership Ethics | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS2970 | Corporate Social Responsibility | 10 credits | Semester 1 (Sep to Jan) |
Discovery modules:
Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.
Students will be required to pass 100 Year 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3 made up as follows:
- Pass 60 credits of compulsory PFP INTL BUS modules (LUBS2405, LUBS2415, LUBS2860)
- Pass 20 credits of compulsory PFP MARKETING modules (LUBS2840)
- Pass 20 credits of additional MARKETING modules (LUBS2010 or discovery)
Year3 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Over levels 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each level)
MARKETING: a minimum of 80 credits (40 credits must be taken in each level)
Compulsory modules:
Candidates will be required to study the following 110 credits of compulsory modules:
| LUBS3190 | International Marketing | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS3250 | Transnational Corporations in the World Economy | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS3321 | International Business Dissertation | 40 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3530 | Advertising and Promotional Management | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS3845 | Marketing Strategy | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3860 | International Strategic Management | 20 credits | Semester 1 (Sep to Jan) |
Optional modules:
Candidates may choose to study 10 credits from the following optional modules:
| LUBS3840 | European Business | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS3990 | Innovation Thinking and Practice | 10 credits | Semester 1 (Sep to Jan) |
Discovery modules:
Candidates will be required to study 10 credits of discovery modules, or one of the optional modules listed above, in order to make up a total of 120 credits for the year.
Candidates who studied level 3 in 2020/21, or were out on a year abroad/placement in 2020/21 (meaning they will return to level 4 in 2021/22), will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree.
Candidates who studied level 3 in 2021/22 (and onwards) will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree made up as follows:
- Pass 40 credits of compulsory PFP IB modules (LUBS3321)
- Pass 40 credits of Marketing modules (compulsory, optional or discovery)
- Pass 20 credits of additional compulsory, optional and/or discovery modules
Last updated: 07/06/2024 14:52:23
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