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2024/25 Undergraduate Programme Catalogue

BSc International Business and Marketing

Programme code:BS-IBUS&MKUCAS code:N1N5
Duration:3 Years Method of Attendance: Full Time
Programme manager:Christos Antoniou Contact address:C.Antoniou@lubs.leeds.ac.uk

Total credits: 360

Entry requirements:

- GCSE English Language: minimum grade B/6.
- GCSE Mathematics: minimum grade B/5.
- A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).

When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Relevant QAA Subject Benchmark Groups:

General Business and Management

Programme specification:

On completion of this programme students should:

Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.

Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.

Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.

Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.

Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.

Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.

Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.

Have developed a deeper specialist knowledge and understanding of marketing.

Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following 100 credits of compulsory modules:

LUBS1096Academic and Professional Development for Studies in Marketing20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1140Principles of International Business20 creditsSemester 1 (Sep to Jan)
LUBS1850Organisational Behaviour20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1860Fundamentals of Marketing20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1940Economics for Management20 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Students may take the following optional modules. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules instead

LUBS1175Global Entrepreneurship10 creditsSemester 2 (Jan to Jun)
LUBS1185Understanding Statistics in the Social Sciences10 creditsSemester 1 (Sep to Jan)
LUBS1520Introduction to Sports Analytics10 creditsSemester 2 (Jan to Jun)
LUBS1785Introduction to Effective Decision Making10 creditsSemester 1 (Sep to Jan)
LUBS1890Starting Your Own Business10 creditsSemester 1 (Sep to Jan)

Discovery modules:

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional Modules instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 level 1 credits including all Pass for Progression (PFP) modules in order to progress to Year 2.


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Over Years 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each year)
MARKETING: a minimum of 80 credits (40 credits must be taken in each year)

Compulsory modules:

Candidates will be required to study the following 100 credits of compulsory modules:

LUBS2010Consumer Behaviour20 creditsSemester 2 (Jan to Jun)
LUBS2405Cross-Cultural Management20 creditsSemester 2 (Jan to Jun)
LUBS2415Research Methods in International Business20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS2840Marketing Research20 creditsSemester 1 (Sep to Jan)
LUBS2860Managing International Business20 creditsSemester 1 (Sep to Jan)

Optional modules:

Students may take the following Optional/Pathway modules. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.

Optional

LUBS2020From Study to Work10 creditsSemester 1 (Sep to Jan)
LUBS2022Experiencing the World of Work10 creditsSemester 1 (Sep to Jan)
LUBS2410Small Business Internationalisation and Growth10 creditsSemester 1 (Sep to Jan)
LUBS2765Advanced Management Decision Making10 creditsSemester 2 (Jan to Jun)
LUBS2785How Managers Make Decisions10 creditsSemester 1 (Sep to Jan)
LUBS2820Contemporary Topics in International Business10 creditsSemester 1 (Sep to Jan)

Analytics Pathway

LUBS2021Visualising and Analysing Data Effectively10 creditsSemester 2 (Jan to Jun)
LUBS2095Understanding Data in the Social Sciences10 creditsSemester 2 (Jan to Jun)

Consulting Pathway

LUBS2931Evidence-based Consultancy10 creditsSemester 1 (Sep to Jan)

Enterprise & Innovation Pathway

LUBS2028Leading and Managing Small Businesses10 creditsSemester 2 (Jan to Jun)
LUBS2045Entrepreneurship in Theory and Practice10 creditsSemester 2 (Jan to Jun)
LUBS2065Managing Innovation in Business10 creditsSemester 2 (Jan to Jun)
LUBS2080New Enterprise Planning20 creditsSemester 1 (Sep to Jan)

Ethics and Sustainability Pathway

IDEA2000Leadership Ethics10 creditsSemester 2 (Jan to Jun)
LUBS2970Corporate Social Responsibility10 creditsSemester 1 (Sep to Jan)

Discovery modules:

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 Year 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3 made up as follows:

- Pass 60 credits of compulsory PFP INTL BUS modules (LUBS2405, LUBS2415, LUBS2860)
- Pass 20 credits of compulsory PFP MARKETING modules (LUBS2840)
- Pass 20 credits of additional MARKETING modules (LUBS2010 or discovery)


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Over levels 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each level)
MARKETING: a minimum of 80 credits (40 credits must be taken in each level)

Compulsory modules:

Candidates will be required to study the following 110 credits of compulsory modules:

LUBS3190International Marketing10 creditsSemester 1 (Sep to Jan)
LUBS3250Transnational Corporations in the World Economy10 creditsSemester 2 (Jan to Jun)
LUBS3321International Business Dissertation40 creditsSemesters 1 & 2 (Sep to Jun)
LUBS3530Advertising and Promotional Management10 creditsSemester 2 (Jan to Jun)
LUBS3845Marketing Strategy20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS3860International Strategic Management20 creditsSemester 1 (Sep to Jan)

Optional modules:

Candidates may choose to study 10 credits from the following optional modules:

LUBS3840European Business10 creditsSemester 1 (Sep to Jan)
LUBS3990Innovation Thinking and Practice10 creditsSemester 1 (Sep to Jan)

Discovery modules:

Candidates will be required to study 10 credits of discovery modules, or one of the optional modules listed above, in order to make up a total of 120 credits for the year.

Candidates who studied level 3 in 2020/21, or were out on a year abroad/placement in 2020/21 (meaning they will return to level 4 in 2021/22), will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree.

Candidates who studied level 3 in 2021/22 (and onwards) will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree made up as follows:

- Pass 40 credits of compulsory PFP IB modules (LUBS3321)
- Pass 40 credits of Marketing modules (compulsory, optional or discovery)
- Pass 20 credits of additional compulsory, optional and/or discovery modules

Last updated: 07/06/2024 14:52:23

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