2024/25 Taught Postgraduate Programme Catalogue
MA Corporate Communications, Marketing and Public Relations
| Programme code: | MA-BS/CCM&PR | UCAS code: | |
|---|---|---|---|
| Duration: | 12 Months | Method of Attendance: | Full Time |
| Programme manager: | Caterina Presi | Contact address: | C.Presi@lubs.leeds.ac.uk |
Total credits: 180
Entry requirements:
- An Upper Second Honours Degree or better in a relevant discipline, such as business studies, marketing, communications or languages.
- English language requirement 7 IELTS (not less than 6.5 in any section) TOEFL Internet based 94 (20 listening, 23 reading, 23 speaking and 24 writing)
- Non-Standard entry will be considered in exceptional circumstances.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School Examination Board
Programme specification:
Our graduates will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to corporate communications, marketing and public relations
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into corporate communications, marketing public relations
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in corporate communications and marketing contexts, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in corporate communications, marketing and public relations and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to corporate communications, marketing and public relations
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in corporate communications, marketing and public relations
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students are eligible for the award if they pass the 150 credits of modules (including any pass for progression modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules.
Compulsory modules:
Students will be required to study the following 165 credits of compulsory modules:
| LUBS5405M | Marketing Communications | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5408M | Global Strategic Marketing | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5414M | Corporate Communications Strategy | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5421M | Advanced Topics in Reputation Management | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5441M | Consumer Culture and Digital PR | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5446M | Public Relations in Practice | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5453M | Research Methods for Marketing | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5483M | The Global Marketing Professional | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5499M | Marketing Academic / Applied Dissertation | 45 credits | 1 Feb to 30 Sep |
Optional modules:
Candidates are required to study 15 credits from the following:
| LUBS5403M | Marketing Analytics | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5417M | Persuasive Writing and Speechmaking | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5419M | Advanced Quantitative Research Techniques in Marketing | 15 credits | Not running in 202425 | |
| LUBS5427M | Corporate Social Responsibility and Sustainability | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5432M | Brand Management and Corporate Identity | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5440M | Sales Promotion and Sponsorship | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5443M | Change Management and Communication | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5449M | Digital and Interactive Marketing | 15 credits | Semester 2 (Jan to Jun) |
Last updated: 07/08/2024 15:42:49
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