2023/24 Taught Postgraduate Programme Catalogue

MA Promotional Media-PT

Total credits: 180

Entry requirements:

Good first degree in a related subject
Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5 with no element below 6.0, or equivalent TOEFL score.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Programme specification:

This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Optional modules:

Candidates will be required to study 0 - 30 credits from the following optional modules.

Candidates will be required to study 0 - 30 credits from the following optional modules:

Elective modules:

Candidates may study 0 - 30 credits of postgraduate level electives, or Discovery modules aimed at final year undergraduates. (Such modules have a 3 or a 5 as the first digit in the module code)

Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Optional modules:

Candidates will be required to study 0 - 30 credits from the following optional modules.

Candidates will be required to study 0 - 30 credits from the following optional modules:

Candidates may not choose the same optional modules in year 2 that they studied in year 1.

Elective modules:

Candidates may take 30 credits of Discovery modules in lieu of an optional module in either year one or year two but not both.

Last updated: 14/03/2024 14:20:01

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