2024/25 Taught Postgraduate Programme Catalogue

MA Promotional Media-PT

Total credits: 180

Entry requirements:

Entry Requirements are available on the Course Search entry

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

Programme specification:

This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

Optional modules:

Optional modules:
Candidates will be required to study 30 credits from the following optional modules in either Year 1 or Year 2 or may choose 30 credits’ worth of Level 3 or Level 5 Discovery module/s.

Candidates will be required to study 30 credits from the following optional modules in either Year 1 or Year 2 or may choose 30 credits’ worth of Level 3 or Level 5 Discovery module/s.

Elective modules:

Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Optional modules:

Optional modules:
Candidates will be required to study 30 credits from the following optional modules in either Year 1 or Year 2 or may choose 30 credits’ worth of Level 3 or Level 5 Discovery module/s.

Candidates will be required to study 30 credits from the following optional modules in either Year 1 or Year 2 or may choose 30 credits’ worth of Level 3 or Level 5 Discovery module/s

Elective modules:

Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Last updated: 09/12/2024 10:47:29

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