2024/25 Taught Postgraduate Programme Catalogue

MSc Consumer Analytics and Marketing Strategy

Total credits: 180

Entry requirements:

Upper second class or first class bachelor’s degree or international equivalent. Applicants whose first language is not English will need to attain an IELTS overall test score of 7.0 with no less than 6.5 in each section; or equivalent TOEFL scores totalling at least 92 overall with a minimum of 21 in Listening, 21 in Reading, 23 in Speaking and 22 in Writing.

The programme aims at:
Graduates with a degree in business, geography or a technical field (e.g., statistics, computing or engineering), who want a career in consumer data analytics, marketing and/or management;
Graduates with a degree in a non-related discipline with some relevant work experience or interests, who want a career in consumer data analytics, marketing and/or management;
[Note that a numerate background would be helpful but is not required. A willingness to engage with quantitative materials is required.]

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School Examination Board

Programme specification:

Companies across many industries and markets are interested in building their capability in the big data area. The unprecedented levels of technological change brought on by the digital revolution mean the skills and approaches that elevated marketing executives to senior roles even a few years ago are no longer sufficient to propel them further. The attractiveness of the MSc Consumer Analytics and Marketing Strategy to the marketplace will result from its practical focus on furnishing firms with graduates that have highly sought-after analytical skills in the big consumer data area. There is recognition among managers that big data specialists require the insight to change strategy decisions. The novelty of this MSc programme is that brings together consumer analytics skills with softer skills necessary to utilise data for marketing strategy decisions. In Semester one, modules will teach the foundations of consumer analytics and marketing strategy theory. Semester two modules place more emphasis on applying high-level analytical tools and techniques to scan, analyse, and solve practical problems. Modules such as Digital and Interactive Marketing and Marketing Research Consultancy Project involve practices with real data and simulations. In Semester three students can either take a Dissertation or a Project that involves using company data provided by the CDRC.

To achieve this, the MSc programme includes unique contributions from the School of Geography (i.e., Centre for Spatial Analysis and Policy) and the Marketing and Management (i.e., Centre for Decision Research, Global and Strategic Marketing Research Centre) Divisions of LUBS.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students are eligible for the award if they pass the 150 credits of modules (including any pass for progression modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules.

Compulsory modules:

Students will be required to study the following 120 credits of compulsory modules:

Optional modules:

Students will be required to study 45 credits from List A and 15 credits from List B.

List A - Candidates are required to study 45-credits from the following modules

List B - Candidates are required to study 15-credits from the following optional modules

Last updated: 07/08/2024 15:42:49

Disclaimer

Browse Other Catalogues

• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD