2024/25 Taught Postgraduate Programme Catalogue
MSc Marketing Management with Advertising
| Programme code: | MSC-BS/MM&AD | UCAS code: | |
|---|---|---|---|
| Duration: | 12 Months | Method of Attendance: | Full Time |
| Programme manager: | Vita Kadile | Contact address: | v.kadile@leeds.ac.uk |
Total credits: 180
Entry requirements:
Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School Examination Board
Programme specification:
Our students will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students are eligible for the award if they pass the 150 credits of modules (including any pass for progression modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules.
Compulsory modules:
Students will be required to study the following 165 credits of compulsory modules:
| LUBS5402M | Consumer Behaviour | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5405M | Marketing Communications | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5408M | Global Strategic Marketing | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5428M | Advertising and Media Planning | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5434M | Brand management | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5449M | Digital and Interactive Marketing | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5453M | Research Methods for Marketing | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5483M | The Global Marketing Professional | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5499M | Marketing Academic / Applied Dissertation | 45 credits | 1 Feb to 30 Sep |
Optional modules:
Students will be required to study 15 credits of optional modules:
| LUBS5403M | Marketing Analytics | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5417M | Persuasive Writing and Speechmaking | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5419M | Advanced Quantitative Research Techniques in Marketing | 15 credits | Not running in 202425 | |
| LUBS5427M | Corporate Social Responsibility and Sustainability | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5435M | Public Relations and Corporate Communications | 15 credits | Not running in 202425 | |
| LUBS5440M | Sales Promotion and Sponsorship | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5443M | Change Management and Communication | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5447M | Social Media Marketing | 15 credits | Semester 2 (Jan to Jun) |
Last updated: 07/08/2024 15:42:49
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