Module and Programme Catalogue

Search site

Find information on

2014/15 Taught Postgraduate Programme Catalogue

MA Advertising and Marketing

Programme code:MA-BS/A&MUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Angela Carroll Contact address:ac@lubs.leeds.ac.uk

Total credits: 180

Entry requirements:

Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Programme specification:

Our students will:

1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing

2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing

3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof

4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools

5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour

6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing

7. Work as part of a team and take responsibility for individual contribution in a group context

8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment, Learning Context]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS5402MConsumer Behaviour15 creditsSemester 1 (Sep to Jan)
LUBS5405MMarketing Communications15 creditsSemester 1 (Sep to Jan)
LUBS5407MAdvertising15 creditsSemester 2 (Jan to Jun)
LUBS5409MGlobal Strategic Marketing15 creditsSemester 1 (Sep to Jan)
LUBS5426MMedia Planning and Strategy15 creditsSemester 2 (Jan to Jun)
LUBS5435MPublic Relations and Corporate Communications15 creditsSemester 1 (Sep to Jan)
LUBS5450MMarketing Research15 creditsSemester 1 (Sep to Jan)
LUBS5492MProfessional Skills and Employability15 creditsSemesters 1 & 2 (Sep to Jun)

Once students have registered and confirmed their choice of optional and elective modules for a year of study they are not permitted to change retrospectively their choices of any such modules taught in semester 1 or over both semesters.

Students are permitted to change their choice of Semester 2 modules at the beginning of the Semester. If an optional or elective module is failed, the resit opportunity offered will be for the same module only.

Students on this programme are not permitted to replace any failed optional or elective modules with another such module, in either the same or a subsequent academic year unless there are significant mitigating circumstances.

Any request for replacement of a failed module with another module will require the approval of the School Special Cases Committee.

Optional modules:

Candidates will be required to study 30 credits of optional modules:

LUBS5495MDissertation30 creditsSemester 2 (Jan to Jun)
LUBS5500MMarketing Consultancy Project30 creditsSemester 2 (Jan to Jun)

Candidates will be required to study 30 credits of optional modules:

LUBS5433MBrand Management and Corporate Identity15 creditsSemester 2 (Jan to Jun)
LUBS5440MSales Promotion and Sponsorship15 creditsSemester 2 (Jan to Jun)
LUBS5447MSocial Media Marketing15 creditsSemester 2 (Jan to Jun)
LUBS5448MDirect, Digital and Interactive Marketing15 creditsSemester 2 (Jan to Jun)

Candidates are eligible for the award if they pass the 150 credits of compulsory modules (including the compulsory to pass modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules studied.

Last updated: 07/08/2014

Disclaimer

Browse Other Catalogues

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD

© Copyright Leeds 2019