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2016/17 Undergraduate Programme Catalogue

BSc International Business and Marketing

Programme code:BS-IBUS&MKUCAS code:N1N5
Duration:3 Years Method of Attendance: Full Time
Programme manager:Elizabeth Mason Contact address:E.L.Mason@lubs.leeds.ac.uk

Total credits: 360

Entry requirements:

- GCSE English Language, minimum grade B or higher.
- GCSE Mathematics, minimum grade B or higher.
- Typically grades AAA at A Level, excluding General Studies and Critical Thinking.

When English is not the first language, students will need to provide evidence of English language ability, either directly from a partner university or through qualifications such as TOEFL (score of 580 overall and 4.0 in the Test of Written English) and IELTS (score of 6.5 overall, with no skill below 5.5), all in accordance with standard LUBS entry requirements and policy.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Relevant QAA Subject Benchmark Groups:

General Business and Management

Programme specification:

Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.

Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.

Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.

Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.

Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.

Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.

Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.

Have developed a deeper specialist knowledge and understanding of marketing.

Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS1095Personal Tutorials for Marketing20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1140Principles of International Business
Pre-requisite for: LUBS2860 & 3250
20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1175Global Entrepreneurship10 creditsSemester 2 (Jan to Jun)
LUBS1850Organisational Behaviour
Pre-requisite for: LUBS2010 & 2895
20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1860Fundamentals of Marketing
Pre-requisite for: LUBS2840 & 2010
20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS1940Economics for Management
Pre-requisite for: LUBS2400, 2050, 2420
Co-requisite for: LUBS1850
20 creditsSemesters 1 & 2 (Sep to Jun)

Discovery modules:

Candidates will be required to study 10 credits of discovery modules in order to make up a total of 120 credits for the year.

Candidates will be required to pass all compulsory modules in order to progress to Year 2.


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS2010Consumer Behaviour20 creditsSemester 2 (Jan to Jun)
LUBS2405Cross-Cultural Management20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS2415Research Methods in International Business20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS2840Marketing Research
Pre-requisite for: LUBS3190, 3530 & 3845
20 creditsSemester 1 (Sep to Jan)
LUBS2860Managing International Business
Pre-requisite for: LUBS3860
20 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Candidates may choose to take the following module:

LUBS2020From Study to Work10 creditsSemester 1 (Sep to Jan)

Discovery modules:

Candidates will be required to study 10-20 credits of Discovery Modules in order to make up a total of 120 credits for the year.

Candidates must ensure that they are studying no more than 70 credits in a single semester.

Candidates will be required to pass all compulsory modules in order to progress to Year 3.


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS3190International Marketing10 creditsSemester 1 (Sep to Jan)
LUBS3321International Business Dissertation40 creditsSemesters 1 & 2 (Sep to Jun)
LUBS3530Advertising and Promotional Management10 creditsSemester 2 (Jan to Jun)
LUBS3815Contemporary Research Topics in International Business10 creditsSemester 1 (Sep to Jan)
LUBS3845Marketing Strategy20 creditsSemesters 1 & 2 (Sep to Jun)
LUBS3860International Strategic Management20 creditsSemesters 1 & 2 (Sep to Jun)

Discovery modules:

Candidates will be required to study 10 credits of discovery modules in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 credits from this list INCLUDING LUBS3860 & LUBS3321 in order to be eligible for the award of an Honours Degree.

Last updated: 13/07/2016

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