2016/17 Undergraduate Programme Catalogue
BSc International Business and Marketing
Programme code: | BS-IBUS&MK | UCAS code: | N1N5 |
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Duration: | 3 Years | Method of Attendance: | Full Time |
Programme manager: | Elizabeth Mason | Contact address: | E.L.Mason@lubs.leeds.ac.uk |
Total credits: 360
Entry requirements:
- GCSE English Language, minimum grade B or higher.
- GCSE Mathematics, minimum grade B or higher.
- Typically grades AAA at A Level, excluding General Studies and Critical Thinking.
When English is not the first language, students will need to provide evidence of English language ability, either directly from a partner university or through qualifications such as TOEFL (score of 580 overall and 4.0 in the Test of Written English) and IELTS (score of 6.5 overall, with no skill below 5.5), all in accordance with standard LUBS entry requirements and policy.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Relevant QAA Subject Benchmark Groups:
General Business and Management
Programme specification:
Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.
Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.
Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.
Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.
Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.
Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.
Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.
Have developed a deeper specialist knowledge and understanding of marketing.
Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following compulsory modules:
LUBS1095 | Personal Tutorials for Marketing | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS1140 | Principles of International Business Pre-requisite for: LUBS2860 & 3250 | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS1175 | Global Entrepreneurship | 10 credits | Semester 2 (Jan to Jun) | |
LUBS1850 | Organisational Behaviour Pre-requisite for: LUBS2010 & 2895 | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS1860 | Fundamentals of Marketing Pre-requisite for: LUBS2840 & 2010 | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS1940 | Economics for Management Pre-requisite for: LUBS2400, 2050, 2420 Co-requisite for: LUBS1850 | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Discovery modules:
Candidates will be required to study 10 credits of discovery modules in order to make up a total of 120 credits for the year.
Candidates will be required to pass all compulsory modules in order to progress to Year 2.
Year2 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following compulsory modules:
LUBS2010 | Consumer Behaviour | 20 credits | Semester 2 (Jan to Jun) | |
LUBS2405 | Cross-Cultural Management | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS2415 | Research Methods in International Business | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS2840 | Marketing Research Pre-requisite for: LUBS3190, 3530 & 3845 | 20 credits | Semester 1 (Sep to Jan) | |
LUBS2860 | Managing International Business Pre-requisite for: LUBS3860 | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Candidates may choose to take the following module:
LUBS2020 | From Study to Work | 10 credits | Semester 1 (Sep to Jan) |
Discovery modules:
Candidates will be required to study 10-20 credits of Discovery Modules in order to make up a total of 120 credits for the year.
Candidates must ensure that they are studying no more than 70 credits in a single semester.
Candidates will be required to pass all compulsory modules in order to progress to Year 3.
Year3 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following compulsory modules:
LUBS3190 | International Marketing | 10 credits | Semester 1 (Sep to Jan) | |
LUBS3321 | International Business Dissertation | 40 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS3530 | Advertising and Promotional Management | 10 credits | Semester 2 (Jan to Jun) | |
LUBS3815 | Contemporary Research Topics in International Business | 10 credits | Semester 1 (Sep to Jan) | |
LUBS3845 | Marketing Strategy | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
LUBS3860 | International Strategic Management | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Discovery modules:
Candidates will be required to study 10 credits of discovery modules in order to make up a total of 120 credits for the year.
Candidates will be required to pass 100 credits from this list INCLUDING LUBS3860 & LUBS3321 in order to be eligible for the award of an Honours Degree.
Last updated: 13/07/2016
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