2016/17 Taught Postgraduate Programme Catalogue
MA Corporate Communications, Marketing and Public Relations
Programme code: | MA-BS/CCM&PR | UCAS code: | |
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Duration: | 12 Months | Method of Attendance: | Full Time |
Programme manager: | Mr Tony Byng | Contact address: | adb@lubs.leeds.ac.uk |
Total credits: 180
Entry requirements:
- An Upper Second Honours Degree or better in a relevant discipline, such as business studies, marketing, communications or languages.
- English language requirement 6.5 IELTS (not less than 6.0 in any section) TOEFL Internet based 94 (20 listening, 23 reading, 23 speaking and 24 writing)
- Non-Standard entry will be considered in exceptional circumstances.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Programme specification:
Our graduates will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to corporate communications and public relations
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into corporate communications and public relations
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in corporate communications and public relations contexts, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in corporate communications and public relations and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to corporate communications and public relations
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in corporate communications and public relations
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following compulsory modules:
LUBS5411M | Corporate Communications and Reputation Management | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5414M | Corporate Communications Strategy | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5427M | Corporate Social Responsibility and Sustainability | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5432M | Brand Management and Corporate Identity | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5446M | Public Relations in Practice | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5452M | Marketing Research | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5455M | Marketing Communications | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5461M | Global Marketing | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5465M | Marketing Strategy | 15 credits | Semester 1 (Sep to Jan) |
Candidates are eligible for the award if they pass at least 150 credits including the compulsory to pass modules and achieve an average of 50 (CGA of 5.0) calculated across the 180 credits studied.
Optional modules:
Candidates are required to study 30 credits from the following
LUBS5495M | Dissertation | 30 credits | 1 Feb to 30 Sep | |
LUBS5500M | Marketing Consultancy Project | 30 credits | 1 Feb to 30 Sep |
Candidates are required to study 15 credits from the following optional modules
LUBS5416M | Creative Public Relations | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5442M | Internal Communications and Change Management | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5447M | Social Media Marketing | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5448M | Direct, Digital and Interactive Marketing | 15 credits | Semester 2 (Jan to Jun) |
Last updated: 23/02/2016
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