2016/17 Taught Postgraduate Programme Catalogue
MA Public Relations and Society
| Programme code: | MA-COMM/PRS | UCAS code: | |
|---|---|---|---|
| Duration: | 12 Months | Method of Attendance: | Full Time |
| Programme manager: | Dr Jairo Lugo-Ocando | Contact address: | j.lugo-ocando@leeds.ac.uk |
Total credits: 180
Entry requirements:
Good first degree, standard University IELTS requirements for PGs.
Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5, with no element below 6.0, or TOEFL equivalent score.
School/Unit responsible for the parenting of students and programme:
School of Media and Communication
Examination board through which the programme will be considered:
School of Media and Communication
Programme specification:
On completion of the programme, students will be able to:
- Demonstrate knowledge of the applications of public relations across a range of social contexts and by a range of organisations;
- Situate and critique the occupation of PR in light of its role as a cultural intermediary and its place within the media, creative and cultural industries;
- Understand and critique public relations as a socio-cultural phenomenon, rather than an organisational function, through the application of critical and sociocultural analyses to public relations as an occupation and a practice;
- Demonstrate a critical awareness of the relationships between public relations, other communications industries (advertising, journalism, marketing) and wider social systems (politics, education, cultural and creative industries);
- Produce evidence of a critical engagement with the effects of public relations in the context of globalisation;
- Demonstrate an appreciation of the complexity of public relations effects, given its use by a wide range of organisations in the public sphere;
- Demonstrate the ability to present work to a high academic standard, to work collaboratively and to respond to demanding briefs to strict deadlines;
- Understand and demonstrate the value of developing communication, research and critical analytical skills.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
| COMM5215M | Public Relations Theory | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5225M | Public Relations, Culture and Society | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5600M | Dissertation and Research Methods | 60 credits | 1 Oct to 30 Sep (12mth) |
Optional modules:
Candidates will be required to study 30 credits from the following optional modules:
Candidates will be required to study 0 - 30 credits from the following optional modules:
| ARTF5192M | Technology, Media and Critical Literacy | 30 credits | Not running in 201617 | |
| COMM5200M | Communication and International Affairs | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5380M | The Media and Democratisation: Global Perspectives | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5540M | The Reporting of Politics | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5610M | Politics and the Media | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5730M | The Cultural History of Promotional Communication | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5750M | Radio Technologies, Industries and Cultures | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5801M | Urban Narratives | 30 credits | Semester 1 (Sep to Jan) | |
| COMM5815M | Cinematics and Photography | 30 credits | Semester 1 (Sep to Jan) | |
| MODL5014M | Rhetoric and Public Speaking | 15 credits | Semester 1 (Sep to Jan) | |
| MODL5028M | International Organisations: Context, Theory and Practice | 15 credits | Semester 1 (Sep to Jan) | |
| PECI5209M | Critical Debates in Culture and Place | 30 credits | Semester 1 (Sep to Jan) |
The optional modules listed are indicative of those available. The School reserves the right to remove and introduce optional modules in line with its annual review and development of teaching.
Candidates will be required to study 0 - 30 credits from the following optional modules:
| COMM5250M | Feminism, Identity and Media | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5310M | Media, Culture and Globalisation | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5370M | International Film Industries | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5601M | Innovations in Political Communication | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5630M | Communication and Public Opinion | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5690M | Multimedia Journalism | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5695M | Communication and Development | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5790M | Identity, Culture and Technology | 30 credits | Semester 2 (Jan to Jun) | |
| COMM5805M | Cultures of Contemporary Photography | 30 credits | Semester 2 (Jan to Jun) | |
| DESN5230M | Integrated Communication | 30 credits | Semester 2 (Jan to Jun) | |
| MODL5016M | Managing Business Across Cultures | 15 credits | Semester 2 (Jan to Jun) | |
| MODL5050M | Writing for Professional Purposes | 15 credits | Semester 2 (Jan to Jun) | |
| SLSP5235M | 'Race', Identity and Culture in the Black Atlantic | 30 credits | Not running in 201617 | |
| SLSP5360M | Researching Inequality in the Media | 30 credits | Semester 2 (Jan to Jun) | |
| SLSP5370M | Reality TV: Truth or Fiction? | 30 credits | Semester 2 (Jan to Jun) |
The optional modules listed are indicative of those available. The School reserves the right to remove and introduce optional modules in line with its annual review and development of teaching.
Elective modules:
Candidates may study 0 - 30 credits of elective modules in either semester 1 or semester 2 (not both).
candidates may study 30 credits of elective modules in either semester 1 or semester 2.
Last updated: 30/06/2017
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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