2017/18 Undergraduate Programme Catalogue
BSc International Business and Marketing
| Programme code: | BS-IBUS&MK | UCAS code: | N1N5 |
|---|---|---|---|
| Duration: | 3 Years | Method of Attendance: | Full Time |
| Programme manager: | Andy Smith | Contact address: | A.Smith2@leeds.ac.uk |
Total credits: 360
Entry requirements:
- GCSE English Language, minimum grade B or higher.
- GCSE Mathematics, minimum grade B or higher.
- Typically grades AAA at A Level, excluding General Studies and Critical Thinking.
When English is not the first language, students will need to provide evidence of English language ability, either directly from a partner university or through qualifications such as TOEFL (score of 580 overall and 4.0 in the Test of Written English) and IELTS (score of 6.5 overall, with no skill below 5.5), all in accordance with standard LUBS entry requirements and policy.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Relevant QAA Subject Benchmark Groups:
General Business and Management
Programme specification:
Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.
Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.
Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.
Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.
Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.
Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.
Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.
Have developed a deeper specialist knowledge and understanding of marketing.
Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following 110 credits of compulsory modules:
| LUBS1095 | Personal Tutorials for Marketing | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1140 | Principles of International Business | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1175 | Global Entrepreneurship | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS1850 | Organisational Behaviour | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1860 | Fundamentals of Marketing | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1940 | Economics for Management Co-requisite for: LUBS1850 | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Discovery modules:
Candidates will be required to study 10 credits of discovery modules in order to make up a total of 120 credits for the year.
Candidates will be required to pass 110 level 1 credits (all Pass for Progression (PFP) modules) in order to progress to Year 2.
Year2 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following 100 credits of compulsory modules:
| LUBS2010 | Consumer Behaviour | 20 credits | Semester 2 (Jan to Jun) | |
| LUBS2405 | Cross-Cultural Management | 20 credits | Semester 2 (Jan to Jun) | |
| LUBS2415 | Research Methods in International Business | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS2840 | Marketing Research | 20 credits | Semester 1 (Sep to Jan) | |
| LUBS2860 | Managing International Business | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
IMPORTANT - When considering your optional modules, please take into account any modules you intend to study in subsequent years, as there might be modules you need to complete in your current year of study that are required to fulfil pre-requisite conditions of future modules.
Candidates may choose to study up to 20 credits from the following optional modules:
| LUBS2020 | From Study to Work | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS2820 | Contemporary Topics in International Business | 10 credits | Semester 1 (Sep to Jan) |
Discovery modules:
Candidates may study up to 20 credits of Discovery Modules, depending on Optional modules taken, in order to make up a total of 120 credits for the year.
Candidates must ensure that they are studying no more than 70 credits in a single semester.
Candidates will be required to pass 100 level 2 credits (all Pass for Progression (PFP) modules) in order to progress to Year 3.
Year3 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following 110 credits of compulsory modules:
| LUBS3190 | International Marketing | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS3250 | Transnational Corporations in the World Economy | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS3321 | International Business Dissertation | 40 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3530 | Advertising and Promotional Management | 10 credits | Semester 2 (Jan to Jun) | |
| LUBS3845 | Marketing Strategy | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3860 | International Strategic Management | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Candidates may choose to study 10 credits from the following optional modules:
| LUBS3820 | Contemporary Topics in International Business | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS3840 | European Business | 10 credits | Semester 1 (Sep to Jan) | |
| LUBS3990 | Innovation; Thinking and Practice | 10 credits | Semester 1 (Sep to Jan) |
Discovery modules:
Candidates will be required to study 10 credits of discovery modules, or one of the optional modules listed above, in order to make up a total of 120 credits for the year.
Candidates will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree.
Last updated: 09/01/2018
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