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2017/18 Taught Postgraduate Programme Catalogue

MA Public Relations and Society (no longer recruiting from 2018/19)

Programme code:MA-COMM/PRSUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Dr Jairo Lugo-Ocando Contact address:j.lugo-ocando@leeds.ac.uk

Total credits: 180

Entry requirements:

Good first degree, standard University IELTS requirements for PGs.

Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5, with no element below 6.0, or TOEFL equivalent score.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Programme specification:

On completion of the programme, students will be able to:

- Demonstrate knowledge of the applications of public relations across a range of social contexts and by a range of organisations;

- Situate and critique the occupation of PR in light of its role as a cultural intermediary and its place within the media, creative and cultural industries;

- Understand and critique public relations as a socio-cultural phenomenon, rather than an organisational function, through the application of critical and sociocultural analyses to public relations as an occupation and a practice;

- Demonstrate a critical awareness of the relationships between public relations, other communications industries (advertising, journalism, marketing) and wider social systems (politics, education, cultural and creative industries);

- Produce evidence of a critical engagement with the effects of public relations in the context of globalisation;

- Demonstrate an appreciation of the complexity of public relations effects, given its use by a wide range of organisations in the public sphere;

- Demonstrate the ability to present work to a high academic standard, to work collaboratively and to respond to demanding briefs to strict deadlines;

- Understand and demonstrate the value of developing communication, research and critical analytical skills.


Year 1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

COMM5215MPublic Relations Theory30 creditsSemester 2
COMM5225MPublic Relations, Culture and Society30 creditsSemester 1
COMM5600MDissertation and Research Methods60 credits1 Oct to 30 Sep

Optional modules:

Candidates will be required to study 30 credits from the following optional modules:

Candidates will be required to study 0 - 30 credits from the following optional modules:

COMM5250MFeminism, Identity and Media30 creditsSemester 1
COMM5260MUnderstanding the Audience30 creditsSemester 1
COMM5380MThe Media and Democratisation: Global Perspectives30 creditsSemester 1
COMM5730MThe Cultural History of Promotional Communication30 creditsSemester 1
COMM5750MRadio Technologies, Industries and Cultures30 creditsSemester 1
COMM5815MCinematics and Photography30 creditsSemester 1
MODL5014MRhetoric and Public Speaking15 creditsSemester 1
MODL5028MInternational Organisations: Context, Theory and Practice15 creditsSemester 1
PECI5209MCritical Debates in Culture and Place30 creditsSemester 1

The optional modules listed are indicative of those available. The School reserves the right to remove and introduce optional modules in line with its annual review and development of teaching.

Candidates will be required to study 0 - 30 credits from the following optional modules:

COMM5170MTelevision Narrative30 creditsSemester 2
COMM5370MInternational Film Industries30 creditsSemester 2
COMM5540MThe Reporting of Politics30 creditsSemester 2
COMM5601MInnovations in Political Communication30 creditsSemester 2
COMM5630MCommunication and Public Opinion30 creditsSemester 2
COMM5690MMultimedia Journalism30 creditsSemester 2
COMM5790MIdentity, Culture and Technology30 creditsSemester 2
COMM5805MCultures of Contemporary Photography30 creditsSemester 2
DESN5230MIntegrated Communication30 creditsSemester 2
MODL5016MManaging Business Across Cultures15 creditsSemester 2
MODL5050MWriting for Professional Purposes15 creditsSemester 2
SLSP5360MResearching Inequality in the Media30 creditsSemester 2
SLSP5370MReality TV: Truth or Fiction?30 creditsSemester 2

The optional modules listed are indicative of those available. The School reserves the right to remove and introduce optional modules in line with its annual review and development of teaching.

Elective modules:

Candidates may study 0 - 30 credits of elective modules in either semester 1 or semester 2 (not both).

candidates may study 30 credits of elective modules in either semester 1 or semester 2.

Last updated: 15/09/2017

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