2018/19 Undergraduate Programme Catalogue

BA Digital Media

Total credits: 360

Entry requirements:

ABB at A-level or equivalent
An overall IELTS score of 6.5, including a minimum of 6.0 for each skills band; or the equivalent / recognised English language qualification.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Relevant QAA Subject Benchmark Groups:

Communication, media, film and cultural studies;
Computing;
Art and design/ History of art, architecture and design.

Programme specification:

On completion of the BA Digital Media programme students will be able to demonstrate a detailed understanding of the following key areas of subject knowledge, informed by recent research in the field:

- the development of digital communication and new media technologies;
- professional web and application design and web development; graphic design and animation; usability, user experience design and information architecture; new media project management
- new media design which incorporates visual and aesthetic, audio and aural, participatory and dynamic elements;
- contemporary social structures and processes and the role of the new media within them;
- regulatory frameworks that shape and constrain new media communication;
- new media consumption, including the changing meanings and practices of the audience;
- the use of a range of methods for analysing new media texts
- theory relevant to the deconstruction and analysis of new media artefacts, consumption and production processes, and cultures.

In addition, students will have developed the following key skills:

- creativity and imagination in the context of new media;
- an ability to produce new media to high professional, aesthetic and technical standards;
- a detailed knowledge of new media technologies, with specialist expertise in some of these;
- an ability to think critically;
- a capacity to form aesthetic judgements and critical analyses of new media texts (and their contexts of production);
- an ability to understand and utilise research methods appropriate to the study of new media institutions and texts;
- a capacity to organise knowledge and viewpoints in a systematic and confident fashion;
- a capacity to work productively, in groups as well as individually, to develop new media solutions to communications problems.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Optional modules:

Candidates will be required to study up to 20 credits from the following optional modules:

Discovery modules:

Candidates may study 0-20 credits of Discovery modules

Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

Discovery modules:

Candidates may study 0 - 20 credits of discovery modules. In either semester 1 or semester 2 but not both.

Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Optional modules:

Candidates will be required to study 40 credits from the following optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

Candidates will be required to study 20-40 credits from the following optional modules:

Discovery modules:

Last updated: 11/01/2019

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