2018/19 Taught Postgraduate Programme Catalogue
MA Advertising and Marketing
Programme code: | MA-BS/A&M | UCAS code: | |
---|---|---|---|
Duration: | 12 Months | Method of Attendance: | Full Time |
Programme manager: | Babis Saridakis | Contact address: | B.Saridakis@leeds.ac.uk |
Total credits: 180
Entry requirements:
Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Programme specification:
Our students will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following compulsory modules:
LUBS5402M | Consumer Behaviour | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5405M | Marketing Communications | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5407M | Advertising | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5409M | Global Strategic Marketing | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5426M | Media Planning and Strategy | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5435M | Public Relations and Corporate Communications | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5450M | Marketing Research | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5492M | Professional Skills and Employability | 15 credits | Semesters 1 & 2 (Sep to Jun) |
Once students have registered and confirmed their choice of optional and elective modules for a year of study they are not permitted to change retrospectively their choices of any such modules taught in semester 1 or over both semesters.
Students are permitted to change their choice of Semester 2 modules at the beginning of the Semester. If an optional or elective module is failed, the resit opportunity offered will be for the same module only.
Students on this programme are not permitted to replace any failed optional or elective modules with another such module, in either the same or a subsequent academic year unless there are significant mitigating circumstances.
Any request for replacement of a failed module with another module will require the approval of the School Special Cases Committee.
Optional modules:
Candidates will be required to study 30 credits of optional modules:
LUBS5495M | Dissertation | 30 credits | 1 Feb to 30 Sep | |
LUBS5500M | Marketing Consultancy Project | 30 credits | 1 Feb to 30 Sep |
Candidates will be required to study 30 credits of optional modules:
LUBS5433M | Brand Management and Corporate Identity | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5440M | Sales Promotion and Sponsorship | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5447M | Social Media Marketing | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5449M | Digital and Interactive Marketing | 15 credits | Semester 2 (Jan to Jun) |
Candidates are eligible for the award if they pass the 150 credits of compulsory modules (including the compulsory to pass modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules studied.
Last updated: 05/04/2019
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