2018/19 Taught Postgraduate Programme Catalogue
MA Promotional Media
Programme code: | MA-COMM/PM | UCAS code: | |
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Duration: | 12 Months | Method of Attendance: | Full Time |
Programme manager: | Dr Leslie Meier | Contact address: | l.meier@leeds.ac.uk |
Total credits: 180
Entry requirements:
Good first degree in a related subject
Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5 with no element below 6.0, or equivalent TOEFL score.
School/Unit responsible for the parenting of students and programme:
School of Media and Communication
Examination board through which the programme will be considered:
School of Media and Communication
Programme specification:
The programme will:
This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
COMM5235M | Promotional Media, Culture and Society | 30 credits | Semester 2 (Jan to Jun) | |
COMM5600M | Dissertation and Research Methods | 60 credits | 1 Oct to 30 Sep (12mth) | |
COMM5730M | The Cultural History of Promotional Communication | 30 credits | Semester 1 (Sep to Jan) |
Optional modules:
Candidates will be required to study 30- 60 credits from the following optional modules:
ARTF5030M | Feminism and Culture: Theoretical Perspectives | 30 credits | Not running in 201819 | |
ARTF5110M | Cultural History | 30 credits | Semester 2 (Jan to Jun) | |
ARTF5193M | Humanity, Animality and Globality | 30 credits | Semester 2 (Jan to Jun) | |
ARTF5194M | Technology, Media and Critical Culture | 30 credits | Not running in 201819 | |
COMM5160M | Critical Studies in Visual Communication | 30 credits | Semester 2 (Jan to Jun) | |
COMM5170M | Television Narrative | 30 credits | Semester 1 (Sep to Jan) | |
COMM5250M | Feminism, Identity and Media | 30 credits | Semester 1 (Sep to Jan) | |
COMM5260M | Understanding the Audience | 30 credits | Semester 1 (Sep to Jan) | |
COMM5370M | International Film Industries | 30 credits | Semester 2 (Jan to Jun) | |
COMM5380M | The Media and Democratisation: Global Perspectives | 30 credits | Semester 1 (Sep to Jan) | |
COMM5540M | The Reporting of Politics | 30 credits | Semester 2 (Jan to Jun) | |
COMM5550M | Popular Music and Society | 30 credits | Semester 2 (Jan to Jun) | |
COMM5601M | Innovations in Political Communication | 30 credits | Semester 2 (Jan to Jun) | |
COMM5610M | Politics and the Media Pre-requisite for: COMM5601M | 30 credits | Not running in 201819 | |
COMM5630M | Communication and Public Opinion | 30 credits | Semester 2 (Jan to Jun) | |
COMM5695M | Communication and Development | 30 credits | Semester 2 (Jan to Jun) | |
COMM5740M | New Media Cultures | 30 credits | Not running in 201819 | |
COMM5790M | Identity, Culture and Technology | 30 credits | Not running in 201819 | |
COMM5805M | Cultures of Contemporary Photography | 30 credits | Semester 2 (Jan to Jun) | |
COMM5815M | Cinematics and Photography | 30 credits | Semester 1 (Sep to Jan) | |
EAST5055M | Stylistic Aesthetics of Chinese Language in Media and Communication | 15 credits | Semester 2 (Jan to Jun) | |
MODL5014M | Rhetoric and Public Speaking | 15 credits | Semester 1 (Sep to Jan) | |
MODL5016M | Managing Business Across Cultures | 15 credits | Semester 2 (Jan to Jun) | |
MODL5028M | International Organisations: Context, Theory and Practice | 15 credits | Semester 1 (Sep to Jan) | |
MODL5050M | Writing for Professional Purposes | 15 credits | Semester 2 (Jan to Jun) | |
PECI5204M | Theoretical Perspectives: Culture, Creativity and Entrepreneurship | 30 credits | Semesters 1 & 2 (Sep to Jun) | |
PECI5208M | Cultural Policy | 30 credits | Semester 2 (Jan to Jun) | |
PECI5209M | Critical Debates in Culture and Place | 30 credits | Semester 1 (Sep to Jan) | |
SLSP5312M | Theorising Gender 1 | 30 credits | Semester 1 (Sep to Jan) | |
SLSP5355M | Inequalities: Exploring causes, Consequences and Interventions | 30 credits | Semester 1 (Sep to Jan) | |
SLSP5360M | Researching Inequality in the Media | 30 credits | Semester 2 (Jan to Jun) | |
SLSP5370M | Reality TV: Truth or Fiction? | 30 credits | Semester 2 (Jan to Jun) | |
SLSP5414M | Debates on Disability Theory and Research | 30 credits | Semester 1 (Sep to Jan) |
Elective modules:
Candidates may take 30 credits of Discovery modules in lieu of an optional module.
Last updated: 28/09/2018
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