2019/20 Undergraduate Programme Catalogue

BA Digital Media

Total credits: 360

Entry requirements:

ABB at A-level or equivalent
An overall IELTS score of 6.5, including a minimum of 6.0 for each skills band; or the equivalent / recognised English language qualification.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Relevant QAA Subject Benchmark Groups:

Communication, media, film and cultural studies;
Computing;
Art and design/ History of art, architecture and design.

Programme specification:

On completion of the BA Digital Media programme students will be able to demonstrate a detailed understanding of the following key areas of subject knowledge, informed by recent research in the field:

- the development of digital communication and new media technologies;
- professional web and application design and web development; graphic design and animation; usability, user experience design and information architecture; new media project management
- new media design which incorporates visual and aesthetic, audio and aural, participatory and dynamic elements;
- contemporary social structures and processes and the role of the new media within them;
- regulatory frameworks that shape and constrain new media communication;
- new media consumption, including the changing meanings and practices of the audience;
- the use of a range of methods for analysing new media texts
- theory relevant to the deconstruction and analysis of new media artefacts, consumption and production processes, and cultures.

In addition, students will have developed the following key skills:

- creativity and imagination in the context of new media;
- an ability to produce new media to high professional, aesthetic and technical standards;
- a detailed knowledge of new media technologies, with specialist expertise in some of these;
- an ability to think critically;
- a capacity to form aesthetic judgements and critical analyses of new media texts (and their contexts of production);
- an ability to understand and utilise research methods appropriate to the study of new media institutions and texts;
- a capacity to organise knowledge and viewpoints in a systematic and confident fashion;
- a capacity to work productively, in groups as well as individually, to develop new media solutions to communications problems.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’

Compulsory modules:

Optional modules:

Candidates will be required to study up to 20 credits from the following optional modules:

Discovery modules:

Candidates may study 0-20 credits of Discovery modules

Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’

Compulsory modules:

Optional modules:

Candidates will be required to study 20 credits from the following optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

Candidates will be required to study 20 credits from the following optional modules:

Discovery modules:

Candidates may study 0 - 20 credits of discovery modules. In either semester 1 or semester 2 but not both.

Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’

Compulsory modules:

Optional modules:

Candidates will be required to study 40 credits from the following optional modules. Students should check for pre-requisite modules and consult the module manager, or Student Education Service staff, if they have not met the normal criteria

Candidates will be required to study 0-20 credits from the following optional modules:

Candidates will be required to study 20-40 credits from the following optional modules:

Discovery modules:

Students may replace 20 credits of options with 20 credits of discovery modules. This choice can be made in either semester (but not both)

Last updated: 26/11/2019

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