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2019/20 Undergraduate Programme Catalogue

BA Digital Media

Programme code:BA-COMM/DMUCAS code:P390
Duration:3 Years Method of Attendance: Full Time
Programme manager:Dr Tom Tyler Contact address:t.tyler@leeds.ac.uk

Total credits: 360

Entry requirements:

ABB at A-level or equivalent
An overall IELTS score of 6.5, including a minimum of 6.0 for each skills band; or the equivalent / recognised English language qualification.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Relevant QAA Subject Benchmark Groups:

Communication, media, film and cultural studies;
Computing;
Art and design/ History of art, architecture and design.

Programme specification:

On completion of the BA Digital Media programme students will be able to demonstrate a detailed understanding of the following key areas of subject knowledge, informed by recent research in the field:

- the development of digital communication and new media technologies;
- professional web and application design and web development; graphic design and animation; usability, user experience design and information architecture; new media project management
- new media design which incorporates visual and aesthetic, audio and aural, participatory and dynamic elements;
- contemporary social structures and processes and the role of the new media within them;
- regulatory frameworks that shape and constrain new media communication;
- new media consumption, including the changing meanings and practices of the audience;
- the use of a range of methods for analysing new media texts
- theory relevant to the deconstruction and analysis of new media artefacts, consumption and production processes, and cultures.

In addition, students will have developed the following key skills:

- creativity and imagination in the context of new media;
- an ability to produce new media to high professional, aesthetic and technical standards;
- a detailed knowledge of new media technologies, with specialist expertise in some of these;
- an ability to think critically;
- a capacity to form aesthetic judgements and critical analyses of new media texts (and their contexts of production);
- an ability to understand and utilise research methods appropriate to the study of new media institutions and texts;
- a capacity to organise knowledge and viewpoints in a systematic and confident fashion;
- a capacity to work productively, in groups as well as individually, to develop new media solutions to communications problems.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’

Compulsory modules:

COMM1230Introduction to Media and Communication Research20 creditsSemester 1
COMM1700Understanding Digital Media20 creditsSemester 1
COMM1730Interface Design20 creditsSemester 2
COMM1790Design for Digital Media20 creditsSemester 1
COMM1970Introduction to Media and Communication Theory20 creditsSemester 2

Optional modules:

Candidates will be required to study up to 20 credits from the following optional modules:

COMM1210The History of Communication20 creditsSemester 2
COMM1625Camera and Editing20 creditsSemester 2
COMM1770Animation and Interactivity
Pre-requisite for: COMM2715
20 creditsSemester 2

Discovery modules:

Candidates may study 0-20 credits of Discovery modules


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’

Compulsory modules:

COMM2735Dynamic Web Programming20 creditsSemester 1
COMM2777Working in Digital Media Teams20 creditsSemester 2
COMM2910Communication Research Methods
Pre-requisite for: COMM3910
20 creditsSemester 2

Optional modules:

Candidates will be required to study 20 credits from the following optional modules:

COMM2125Visual Communication20 creditsSemester 1
COMM2126Digital Media and the Senses20 creditsSemester 1

Candidates will be required to study 0-20 credits from the following optional modules:

COMM2145Technology in Communication and Media20 creditsSemester 1
COMM2560Communication Skills20 creditsSemester 1
COMM2715Digital Storytelling20 creditsSemester 1
COMM2780Media Policy20 creditsSemester 1
MODL2250Digital Communications Across Cultures20 creditsSemesters 1 & 2

Candidates will be required to study 20 credits from the following optional modules:

COMM2725Digital Cultures20 creditsSemester 2
COMM2870Motion Graphics20 creditsSemester 2
COMM2950Media, Power and Social Justice20 creditsSemester 2
COMM2960Videogames: Identities in Play20 creditsSemester 2
DESN2500Eco-Design: Understanding Design's Role in Global Ecology10 creditsSemester 2
DESN2633Colour: Art and Science10 creditsSemester 2
DESN2730Principles of Typography10 creditsSemester 2

Discovery modules:

Candidates may study 0 - 20 credits of discovery modules. In either semester 1 or semester 2 but not both.


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’

Compulsory modules:

COMM3715Internet Policy20 creditsSemester 1

Optional modules:

Candidates will be required to study 40 credits from the following optional modules. Students should check for pre-requisite modules and consult the module manager, or Student Education Service staff, if they have not met the normal criteria

COMM3705Digital Media Project40 creditsSemesters 1 & 2
COMM3910Communication Dissertation40 creditsSemesters 1 & 2

Candidates will be required to study 0-20 credits from the following optional modules:

COMM3214Placement20 creditsSemesters 1 & 2
COMM3250Feminism, Identity and Media20 creditsSemester 1
COMM3260Understanding the Audience20 creditsSemester 1
COMM3395TV Documentary Journalism20 creditsSemester 1
COMM3780Mobile Media20 creditsSemester 1
COMM3899Social Issues on Screen20 creditsSemester 1
DESN3725Information Design20 creditsSemesters 1 & 2
THEO3000Religion and Media20 creditsSemester 1

Candidates will be required to study 20-40 credits from the following optional modules:

COMM3130The Documentary and Reality20 creditsSemester 2
COMM3180International Communication20 creditsSemester 2
COMM3214Placement20 creditsSemesters 1 & 2
COMM3340The Reporting of Politics20 creditsSemester 2
COMM3420The Ethnography of Speaking20 creditsSemester 2
COMM3550Popular Music and Society20 creditsSemester 2
COMM3790Citizen Media20 creditsSemester 2
COMM3925War and Media20 creditsSemester 2
COMM3950Promotional Culture20 creditsSemester 2
COMM3960Creative Work in the Cultural Industries20 creditsSemester 2
DESN3725Information Design20 creditsSemesters 1 & 2

Discovery modules:

Students may replace 20 credits of options with 20 credits of discovery modules. This choice can be made in either semester (but not both)

Last updated: 02/10/2019

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